Choosing social media to market a small business

Many small businesses see themselves as a small fish in a big pond, attempting to find a solution to stand out among the other companies that are offering the same services. Small companies that have incorporated social media business marketing strategies within their operations have found the tools to be quite effective in achieving business goals.

In order to advance a small business, company leaders need to stay updated with current trends, which can be accomplished through social network marketing. Establishing a social media presence for a business could make or break a small company looking to stand out in a large industry.

According to Business 2 Community, Facebook, Twitter, LinkedIn and Google+ are the social networks that should be focused on by small businesses looking to expand their reach.

Marketing on Facebook allows companies to reach more than 900 million users, who on average spend 24 minutes every day on the social network platform. The social networking site has a visitor-to-conversion ratio of 0.77 percent and enables marketers to create engaging content in addition to socially relevant ads.

Facebook also allows users to market sponsored stories, which allows companies to have their content shared through Facebook users across the world.

Although not quite as populated as Facebook, Twitter has about 600 million users, who spend an average of 7 minutes a day on the popular site. Twitter has a visitor-to-conversion ratio of .69 percent and allows companies to create links to their website and blog content that can increase visibility and a company's customer base.

With Google being the most highly trafficked website in the world, Google+ is also attracting a large amount of attention in a short amount of time. Google+ has more than 170 million users who spend 5 minutes a day on average surfing the site.

Considering close to 2 billion users utilize social networks on a daily basis, companies who effectively use these tools to market their brand may see major gains in a relatively short period. Business Insider suggests companies always aim to release fun and interactive content for Facebook, Twitter and Google+, and save the boring content for corporate sites.