Don't overlook your company name

Marketing your business is more than media campaigns, Google keywords and garnering positive reviews. Your company is unlikely to succeed with any of those initiatives if you don't have a good name.

Entrepreneur magazine notes that while there is no surefire formula for creating a quality company name, there are some cardinal sins to avoid if you want to give your business a better chance of becoming profitable.

For instance, a quality company name sounds good when said aloud. It rolls off the tongue and isn't difficult to enunciate or easy to misspell. Know that during business marketing campaigns your brand needs to be said by other people on TV, radio and over online media, so try to keep it simple while also maintaining creativity.

Web 2.0 names such as delicio.us or Flickr are "so last decade," according to the news source. "I still don't know if you spell Flickr with an 'er' or not," the article's author adds. Rather, the name should be easy to look up on the web and won't create confusion when it's being said aloud.

Finally, the news source notes in a separate article that you can use services like Google Trends to see if or when people have searched for your proposed business name in the past. This can be a good predictor of a successful name.