Emails with brief subject lines see higher open rates

Although it may have hid for a bit of time in social media and mobile marketing's shadow, email marketing is making a comeback, reminding consumers and marketers alike that it remains one of the top communication channels.

With this in mind, marketers should play to email's strengths and consider recent reports have indicated indicating that consumers are more likely to check their inboxes in the morning.

According to MailerMailer's Email Marketing Metrics Report, the email open rates spike between 6 a.m. and 11 a.m, and messages that sport brief subject lines with no more than 15 characters see higher open rates. Additionally, personalized messages can boost click-through rates by up to 3 percent.

Consumers are also more likely to conduct PC-based searches during the day, a report by Performics indicated, which found that mobile device-based searches hit their height after office hours. Tablet device usage hits its greatest point primarily at night.

"Initial tablet search behavior by time of day closely resembles existing mobile habits - usage peaks during off-work hours," James Beveridge, senior analyst for Performics wrote for the company's official blog.