Kansas health center uses promotional products for healthy living event

A community health center in Kansas will use promotional products to help encourage healthier living during an upcoming nutrition and wellness program, according to an article published Thursday.

The Flint Hills Community Health Center will distribute free coupons and promotional products from Subway and other organizations during a new patient-centric wellness and nutrition program called The Right Step on January 19, the Emporia Gazette reported. The event will be held at 6 p.m., and will be open to everyone.

Nonprofit groups often use promotional products such as logo pens, personalized calendars and custom pencils to help drive their message home, or to sell during fundraisers.

Promotional products can be very effective for nonprofit groups, because they stay visible all year, and because they help groups establish personal relationships with members of the public that they cannot establish through other advertising channels such as print and broadcast. Each year a number of groups nationwide use promotional products such as logo pens, personalized calendars and custom pencils to support new public education campaigns or raise awareness about signature issues.