Laws of advertising success

Advertising is one of the most important components of small business marketing success. Considering the importance of advertising, Darrell Zahorsky, advertising expert, recently gave keys to advertising success.

According to Small Business Administration, 5 percent of a company's gross sales should be used for advertising, which could only help if the entrepreneur has a thorough understanding of the laws of advertising.

The first law is to use a consistent message in order to quickly catch the audience's attention and deliver a compelling message in three seconds or less. A confusing ad campaign can be detrimental to a company's success, so the ads should highlight a well-known phrase to keep it simple.

Another law of advertising success is to add credibility by giving statistics or testimonials that make whatever service or product your company is advertising believable. Consumers usually ignore products that they can't imagine to be helpful in their lives.

Testing ads and marketing tactics is also important to a business increasing its advertising efforts. Small businesses should use coupons, codes and specials in order to measure the placement, timing and headline of an ad, Zahorsky reported.

Being easy to contact can also increase a company's business. Nothing can be more frustrating than looking for contact information for a company and having to dissect the company's website to find information on its location, phone number or email address. Providing all of this information with the company's tagline can have a significant impact on the growth of the business.

Companies might also be interested in requesting the help of an advertising source such as Google Analytics or AdWords, which have been proven to be successful methods of monitoring the metrics of ads.