Posted: 2/25/2010By: Mark Nolan
Promotional products are one of the best ways for a company to demonstrate its commitment to the environment, providing customers and employees with increasingly popular reusable containers that help reduce waste. Ecological tracking resource Greenopolis.com recently lauded the promotional products industry for helping keep these concerns present in consumers' minds.
Citing Advertising Specialty Institute figures showing that nearly 90 percent of people have had a promotional product for 9 months or longer, Greenopolis points out that green products not only offer proof of a conscientious business practices, they make a company's brand part of a customer's own day-to-day efforts to help preserve the environment.
Eco-friendly promotional products include promotional pens made of recyclable materials, tote bags crafted from non-woven biodegradable materials and reusable stainless steel water bottles, increasingly popular for presenting a reusable drink option made without toxic BPA-containing plastic.
"These small gifts are still one of the best ways to market your brand, which means this industry will continue to grow," Greenopolis said in a statement. "With more green products and with green products one of the fastest growing segments, it can continue to be a great way to market a business, nonprofit or school, but in a much more sustainable way."
Burst Media recently published the results of a survey that found 90 percent of consumers reporting that they have incorporated green habits into their lifestyle.
