Posted: 2/26/2010By: Mark Nolan
Though there are certainly standbys and favorites among promotional products, by no means has innovation ceased in the industry. The Advertising Specialty Institute's San Diego expo features hundreds of vendors showcasing the newest promotional products to members of the advertising and marketing industry.
One company was displaying what it called "the world's thinnest wallet" - made of nylon, the wallet is said to help reduce back problems that can result from sitting on a thick wallet, the San Diego News Network reported. Another company offered a plastic grip for soda and beer cans, aimed at keeping drinks cold for longer.
The push towards green products was also represented in San Diego, with dinnerware made of bamboo. Promotional pens - the most popular promotional product - are readily available in bamboo as well.
Slinkys were also present, the news service reported, demonstrating a connection to the earlier history of promotional products.
The San Deigo Expo also featured a keynote address by motivational speaker Tony Robbins. Educational sessions focused on marketing techniques and best practices for using promotional products.
