Sometimes, simple is the name of the game

It's difficult for business marketers to remain simplistic today, with the plethora of ever-evolving technology staring them in the face, daring them not to use it and subsequently fall behind.

And in some ways, this is true. If you don't take advantage of the technology available to you today - i.e. social media, review sites, mobile GPS capabilities - you'll lose customers because they're the ones using said technology.

However, Forbes notes that when it comes down to it, most people "would take a good product, strong service and employees who care about (a) business over the world's greatest digital tool set any day of the week."

So, how can you simplify your marketing tactics to reduce a digital tool set that may be over-cluttered? M4B Marketing suggests removing a blog commenting system that requires readers to register and log in, reducing the amount of social media channels you're on - especially if you're not giving each one 100 percent of your attention - not adopting every single new marketing tool that comes onto the market and simplifying communication messages to one core promise.