Small Business Saturday: Start Planning NOW!

Small Busniness Saturday Shop Small

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”

Success Stories: Leaping Forward with the Right Promotional Products

 What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?

 John O’Neil of

We sat down with John O’Neil, President and CEO of, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.

Read on to hear what John had to say.

Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”

Welcome Students Back to School with Tech Giveaways

students using tech tools

It’s that time of year again — time to polish up the desks, button up those lesson plans, and get ready to welcome students back to school for a fresh new year.

It’s no secret that today’s students — yes, even the youngest ones — are more tech-savvy than ever before. That’s why high-tech promos are a perfect way to build excitement for the new year, and they also make terrific tokens of appreciation for teachers, parents, and alumni.

Look for unique, innovative promo options that show off your school pride; here are a few ideas to get you started. Continue reading “Welcome Students Back to School with Tech Giveaways”

Smart Apparel and the Rise of “Future-Chic” Promos

Picture your team at a conference or expo, giving away promotional shirts as prizes for your drawing. Only these aren’t just any shirts. They’re made from a special “smart fabric” that tracks a runner’s mileage.

Or imagine a bicycle delivery team wearing promotional “smart” jackets made from a material with built-in Bluetooth connectivity. When they need directions, the jacket lets them access online navigation sites just by touching a sleeve. Continue reading “Smart Apparel and the Rise of “Future-Chic” Promos”