Enhancing Content with Images and Video

enhancing content with images

Browse your news feed on any social media network and you’ll notice an unmistakable trend: visuals are taking over. Plain-jane text posts and link shares are now a rarity on Facebook, Twitter, and even LinkedIn, and visuals are required for any post on Instagram and Snapchat.

Marketing-savvy businesses are jumping on the trend and making visuals a key part of their social media strategy, as a 2017 survey by Social Media Examiner confirms:

  • This year visuals surpassed blogging for the first time as marketers’ choice of the most important type of social content for their business.
  • 85 percent of respondents said they use visual assets in their social media marketing.
  • 75 percent of respondents said they plan to increase their use of videos, and 73 percent plan to use more images.

How to Enhance Your Social Feeds with Images and Videos

For many businesses, the question of how to incorporate visuals into your social shares is a easy. If you’re a retailer, a baker, or a florist, for example, sharing photos and videos of your products should be a standard practice. But what about businesses without physical products, like banks, auto repair shops, and insurance companies? Actually, with a little creative thinking, any business can tap into the trend and capture attention with appealing images.

If you’re ready to start making a strong visual statement, give these ideas a try:

  • Show off your swag: If you’re exhibiting at an upcoming trade show, share some “sneak peek” photos of your promotional giveaways, then share a video showing your booth staff unboxing the goodies. When choosing your promos, think about unique items that photograph well, such as illuminated pens and items that incorporate movement or sound, such as fiddle cubes.
  • Share video or photo testimonials: If a customer is willing to give you a testimonial, ask if they’d be willing to give their recommendation in a short video. If the customer isn’t comfortable speaking on camera, snap a photo and post it with their statement as a caption.
  • Get creative with text: Use one of the many tools available (see below) to turn text updates into eye-catching images.
  • Share quick-tip videos: Create short videos where you offer timely tips to current and prospective customers. Don’t worry about fancy editing; viewers are actually more likely to trust video content when it looks spontaneous.
  • Go behind the scenes: Share photos and videos to give followers a “behind-the-scenes” look at a day in the life of your team.

Image Creation and Editing Tools

Thanks to today’s wide selection of user-friendly apps, you no longer have to be an expert in Photoshop or Final Cut to create engaging images and videos. Here are some of the most popular options, all of which are low-cost or free, and many others are available:

  • Canva: Select a template for posts, banners, infographics, and more to create custom graphics
  • Adobe Spark Post: Create photos and videos using Adobe’s vast library of images
  • Lumen5: Transform blog posts and articles into slideshows
  • Animaker: Create studio-like animated videos
  • TurboCollage: Turn your best photos into beautiful collages

The future of social media is all about the visuals. As businesses looking to make an impression, we need to adapt and start making images and video a standard part of our social marketing practices. Fortunately, we have the tools we need to get the job done, so even if you don’t know a pixel from a vector, you can create appealing images and videos that attract attention and help you build a loyal following.

Small Business Saturday: Start Planning NOW!

Small Busniness Saturday Shop Small

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”

Success Stories: Leaping Forward with the Right Promotional Products

 What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?

 John O’Neil of FroggerJobs.com

We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.

Read on to hear what John had to say.

Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”

Welcome Students Back to School with Tech Giveaways

students using tech tools

It’s that time of year again — time to polish up the desks, button up those lesson plans, and get ready to welcome students back to school for a fresh new year.

It’s no secret that today’s students — yes, even the youngest ones — are more tech-savvy than ever before. That’s why high-tech promos are a perfect way to build excitement for the new year, and they also make terrific tokens of appreciation for teachers, parents, and alumni.

Look for unique, innovative promo options that show off your school pride; here are a few ideas to get you started. Continue reading “Welcome Students Back to School with Tech Giveaways”

Smart Apparel and the Rise of “Future-Chic” Promos

Picture your team at a conference or expo, giving away promotional shirts as prizes for your drawing. Only these aren’t just any shirts. They’re made from a special “smart fabric” that tracks a runner’s mileage.

Or imagine a bicycle delivery team wearing promotional “smart” jackets made from a material with built-in Bluetooth connectivity. When they need directions, the jacket lets them access online navigation sites just by touching a sleeve. Continue reading “Smart Apparel and the Rise of “Future-Chic” Promos”