Show Your True Colors: How to Tap Into the Adult Coloring Book Trend

year of coloring wall calendar

Remember when you were a kid, and all you needed to while away a rainy afternoon was a coloring book and your trusty box of crayons? Now that we’re all grown up — and now that most of our entertainment has gone electronic — you might expect the joy of coloring to be a relic of days gone by. Not so fast …

Believe it or not, coloring is making a big comeback, and not just for kids. Take a browse through your neighborhood bookstore and you’ll find row after row of grownup coloring books to suit every taste. Search for “coloring book for adults” on Amazon and you’ll see more than 70,000 results. According to Nielsen BookScan data, about 12 million coloring books were sold in 2015, and August 2 is now National Coloring Book Day.

Where did this trend come from? Experts have cited several cultural factors that have grownups of all ages putting down their smartphones and reaching for colored pencils.

It’s a “digital detox.” With Americans now spending more than 10 hours a day in front of a screen, many of us are looking for a respite. Coloring offers a tactile experience — the weight of the pencil in your hand, the feel of the paper, the rhythmic movement of your fingers — that we just can’t get from electronic media.

It evokes creativity without pressure. While many of us crave opportunities to exercise our creativity, staring at a blank page can be intimidating. Coloring offers the chance to be creative without having to start from scratch.

It lowers stress. Clinical psychologist Kimberly Wulfert recently commented on EverydayHealth.com that when you color, “you’re being mindful, and when you move in a rhythmic fashion for an extended period of time, that becomes a meditation.”

How to Tap Into the Trend

Smart business owners across industries are noticing the growing popularity of grownup coloring and looking for ways to put this trend to work for them. Here are a few ideas to think about:

  • Let customers color while they wait. Many pharmacies, auto shops, spas, salons, and doctor’s offices are making branded coloring books and colored pencil sets available in their waiting areas. Patients and customers can enjoy a fun, relaxing activity while they wait — and after they return home. And since your business name and logo is on both the book and the pencil set, you get twice the exposure.
  • Have a staff coloring party. Introduce a coloring activity into your next team-building event, or set aside 10 minutes for coloring at the start of a staff meeting. Your staff will enjoy the opportunity to de-stress and exercise a little creativity while they bond over some relaxed conversation.
  • Host an event on National Coloring Book Day. If you have a brick-and-mortar business, schedule an event on August 2 to mark National Coloring Book Day. Invite customers to bring in their favorite coloring books and pencils and enjoy some “colorful” downtime while they mingle other coloring enthusiasts.
  • Give coloring calendars as holiday gifts. Offer your best customers a year’s worth of relaxing, creative fun with a year of color wall calendar or desk pad planner featuring a different pattern for each month of the year.

Coloring offers busy grownups the chance to unplug, de-stress, and enjoy some creative playtime. By tapping into this trend, you can create a positive association between your brand and all the benefits it has to offer, uncovering “colorful” possibilities for deepening customer relationships and expanding your clientele.

 

Word count = 556

The Pen That Traveled Halfway Around the World

boardroom silver stylus penlight

Every time you give out a promotional product, you get a chance- a chance to connect customers and the members of your community with your company, your brand, and your values.  These products make you visible in a busy world that is saturated with stimuli, and provide a tangible object with your brand on it. In a society that so often relies on digital communication, there is immense value in having a product with a concrete, physical connection to your customers. Continue reading “The Pen That Traveled Halfway Around the World”

10 Low-Cost Tips for Promoting Your Fundraising Event

promoting your fundraising event

For nonprofit organizations, in-person fundraising events are still one of the most fruitful tactics for bringing in donations. Income from ticket sales and registration fees are just the beginning; once supporters are gathered together for a cause, you have ideal opportunities to gain additional donations through on-site auctions, raffles, contests, and other activities. But first you must bring people in the door.

If you’ve ever felt like driving attendance to your fundraisers is an uphill battle, you’re not alone. In a 2016 survey of event planners by TicketPrinting.com, the No. 1 answer to the question “What are your top event-related challenges?” was promotion and outreach.

The good news is that, with a little creativity and advance preparation, you can generate tremendous buzz around your event and meet — or even exceed — your attendance goals. The even better news is that some of the most effective promotion strategies will cost you little or nothing at all.

To help you get started, we put together a list of 10 low- or no-cost tips for making your next fundraiser a rousing success.

  1. Choose your event and your date wisely. Select a type of event that has worked well in the past or that is likely to appeal to your supporter base, such as
    • Formal gala
    • Luncheon or dinner featuring a celebrity guest speaker
    • Concert
    • Golf tournament
    • 5K fun run or walk
    • Auction
    • Casino night
  1. Send a press release to local media sources about the event and let them know that your executive director is available for interviews.
  2. Post regularly about your event on Facebook, Twitter, Instagram and other social networks, and create a custom hashtag to get a conversation started among your supporters.
  3. Launch a creative email campaign to drive attendance among your organization’s current supporters, especially those who have attended fundraisers in the past.
  4. Send out silicone wristbands to all who register in advance, and encourage them to share selfies on Facebook and Instagram showing off their wristbands.
  5. Share photos or videos of behind-the-scenes preparations for the event; for example, shoot a Facebook Live video of your team unboxing the polo shirts for your golf tournament.
  6. Set up a booth at a local community event or trade show related to your cause and give away branded “goodie bags,” filled with SWAG each containing a promotional pen, a lollipop or pack of mints, a silicone wristband, and a postcard with details about the event.
  7. Host a pre-event “press day” to build buzz among local media, and remember to invite bloggers who cover local happenings.
  8. Reach out to partner organizations or groups who support complementary causes and ask them to promote your event among their communities.
  9. During the event, encourage attendees to post about it on Facebook, Twitter, and Instagram. Their posts may reach supporters who could not attend the event but still wish to donate.

 

8 Trendy Favors to Hand Out at Your Graduation Party

graduation party ideas

It’s that time of year already.  Spring is here, which means sunshine, warm weather, and seniors preparing to say goodbye to their alma mater.  Graduating can be a bit overwhelming, but how you choose to celebrate this accomplishment shouldn’t be!  There are so many unique ideas floating around that it can be hard to choose the right thank you favor.  Continue reading “8 Trendy Favors to Hand Out at Your Graduation Party”

Are USA Made Products Right for Your Summer Promotions? Take This Quiz To Find Out

american made promotional products 2

Summer’s about to kick off, but before you fire up that grill and hoist that Memorial Day flag, take this short quiz to see if patriotic product tie-ins might be right for your next summer business promotion: Continue reading “Are USA Made Products Right for Your Summer Promotions? Take This Quiz To Find Out”