When a natural disaster such as a wildfire, flood, hurricane, tornado, or earthquake strikes, the impact on small businesses can be intense. Even if your business isn’t physically affected, you may have to deal with disruptions such as power outages, blocked roads, employee absences, supply chain stoppages, and decreased business from customers who suffered losses.
Fortunately, you can take some steps to make the disaster recovery process a little easier … and to be prepared for future emergencies. Continue reading “Disaster Recovery – Getting Your Business Back on Track After a Natural Disaster”
Amidst the rush to prepare for the holidays, and with the New Year close at hand, your quest is probably underway to choose holiday gifts for your employees, best customers (and your hottest prospects). Keep in mind that this season abounds with distractions — including gifts, trinkets, and giveaways from vendors of all kinds — so it’s important to choose promos that stand out. By thinking outside the box and offering a truly unique gift that current and prospective customers will use all year long, you can ensure that your brand will remain top of mind season after season.
To get you started in your quest for the memorable gifts, we’ve put together a list of several innovative ideas for giveaways: Continue reading “Holiday and New Year Promo Gift Guide”
Browse your news feed on any social media network and you’ll notice an unmistakable trend: visuals are taking over. Plain-jane text posts and link shares are now a rarity on Facebook, Twitter, and even LinkedIn, and visuals are required for any post on Instagram and Snapchat. Continue reading “Enhancing Content with Images and Video”
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”
When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”
With summer winding down, students of all ages will soon be heading back to school, and for small businesses, this busy season can add up to big revenue opportunities. Continue reading “5 Ways Businesses Can Tap Into Back-to-School Buzz”
What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?
We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.
Read on to hear what John had to say.
Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”