Promos to Help Customers Keep Their New Year’s Resolutions


contemplate new years resolutions

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It’s been several weeks since we rang in the new year, and many of us are at the point when our commitment to those New Year’s resolutions begin to sag a bit. Maybe the promise to “exercise every day, no matter what” has slipped to once-or-twice-a-week gym visits, and the pledge to get more organized may have stalled in an assortment of half-finished projects.

Chances are many of your customers find themselves in the “post-January resolution slump,” and you can be the one to help them re-commit to their pledges. By offering promotional gifts that help them get back on track — and stay there — you can keep your brand at the top of their minds while also playing a part in helping them become, healthier, fitter, better organized, or whatever their goal may be.

Here are a few ways to incorporate fun, colorful promos in helping customers breathe new life into their New Year’s resolutions:

Resolution: “I will get in shape.”

Year after year, the resolution to become more physically fit tops the lists of most popular New Year’s resolutions. By placing your logo on health and fitness–themed promotional gifts, you can help your customers re-commit to their goals and make your brand a part of their journey to self-improvement. Here are a few popular options to consider:

  • Gym bags: Offer your premium customers a durable, attractive duffel bag that they’ll be proud to carry to the gym, the yoga studio, or the racquetball courts … and that doubles as a handy travel bag for overnight trips.
  • Fitness journals: Help them track their progress with a journal made just for health and fitness, where they can log their food, water, stretching, cardio, and strength exercises every day.
  • Water bottles: Hydration is an important part of any workout, so think about placing your logo on a bottle that’s made for the gym, with no-slip grips (for handling with sweaty hands) and a flip straw or a push-pull spout for one-piece convenience.

Resolution: “I will be more organized.”

Who hasn’t experienced the productivity-killing frustration of working at a messy desk or trying to untangle a chaotic ball of computer cords? Getting organized is a worthy goal that many people aim for in their New Year’s resolutions, and if your customers have started to let chaos rear its ugly head again, you can offer handy promos that help them get back on track. Here are three ideas to get you started:

Storage bins: Handy, foldable bins are perfect for corralling toys, clothes, books, or other items that tend to “spread” if they don’t have a designated space.

Cord organizers: Help your patrons tame the “cord spaghetti” on their desks with a colorful promo that gives every cord its own slot … and that puts your promo in a prominent space where they’ll see it every day.

Tech organizers: Every on-the-go tech lover needs a space for earbuds, power banks, and charging cords. When you place your logo on a neoprene tech case, you help them keep their gear neat and organized — not tangled up in a ball at the bottom of a purse or backpack.

Resolution: “I will reduce my carbon footprint.”

Environmental consciousness has gone mainstream in recent years, and many of your customers may have made a resolution to “reduce, reuse, and recycle” in 2018. By placing your logo on recycled and reusable promo gifts, you can make your brand a part of their renewed commitment to that promise:

  • Grocery totes: Help your customers use fewer plastic bags and reduce their trash output with a sturdy, reusable grocery tote featuring your name and logo.
  • Travel mugs: Americans love their lattes, but all those paper coffee cups add up to billions of pounds of trash every year. Help your customers sip responsibly with a refillable travel mug that lets them tote their morning joe without creating additional waste.
  • Recycled notebooks and pens: Everyone loves a good notebook, and by featuring your logo on a recycled notebook-and-pen combo (yes, the pen is recycled, too!), you can help your customers take a stand for the environment.

It’s never too late for your customers to get back on track with their New Year’s resolutions … and it’s always a good time to show them your appreciation with useful promos featuring your name and logo. With colorful, durable promos that help them renew their commitment to the promises they made on New Year’s, you can show them you care about their drive for improvement, creating a positive association for your brand and giving your logo a prominent place where it’s sure to be seen on a daily basis.

Disaster Recovery – Getting Your Business Back on Track After a Natural Disaster

disaster planning

When a natural disaster such as a wildfire, flood, hurricane, tornado, or earthquake strikes, the impact on small businesses can be intense. Even if your business isn’t physically affected, you may have to deal with disruptions such as power outages, blocked roads, employee absences, supply chain stoppages, and decreased business from customers who suffered losses.

Fortunately, you can take some steps to make the disaster recovery process a little easier … and to be prepared for future emergencies. Continue reading “Disaster Recovery – Getting Your Business Back on Track After a Natural Disaster”

Holiday and New Year Promo Gift Guide

happy new year

Amidst the rush to prepare for the holidays, and with the New Year close at hand, your quest is probably underway to choose holiday gifts for your employees, best customers (and your hottest prospects). Keep in mind that this season abounds with distractions — including gifts, trinkets, and giveaways from vendors of all kinds — so it’s important to choose promos that stand out. By thinking outside the box and offering a truly unique gift that current and prospective customers will use all year long, you can ensure that your brand will remain top of mind season after season.

To get you started in your quest for the memorable gifts, we’ve put together a list of several innovative ideas for giveaways: Continue reading “Holiday and New Year Promo Gift Guide”

Small Business Saturday: Start Planning NOW!

Small Busniness Saturday Shop Small

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday. This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades. Continue reading “Small Business Saturday: Start Planning NOW!”

Boost Your Next Campaign with the Power of Color

prince love symbol number 2 pantone color

When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”