Small Business Marketing Resource: Artwork & Logo Lingo

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Vector graphics, hex values, camera-ready-art, oh my! You hear these types of phrases all the time when you have to deal with anything involving design and printing. But what the heck do they all mean? Fear not, dear readers. In this blog post, we’ll define some of the more common terms our customers ask us about.

What is camera-ready art? “Camera-ready” refers to art and copy that is ready to be imprinted onto a product without being retouched, reworked, or otherwise “cleaned up” by the art department. Learn more about Amsterdam Printing’s requirements for camera-ready artwork.

What are hex values and RGB? In print design, colors are defined by red, green, and blue color values (RGB). In HTML, a hexadecimal (i.e. “six”) notation is used to identify the red, green, and blue color values. For example, the RGB for black is “rgb (0, 0, 0)” and the hex value is “#000000.” Don’t worry – it sounds complicated, but it’s not. A tool that’s great for the lay person is Color Cop. It’s free. Just download it to your computer, and you can get the hex value or RGB used in an existing graphic, such as your company logo.

What’s the difference between high-resolution and low-resolution images? Resolution refers to dots or pixels that appear in an inch (on printed docs or on digital displays). You’ll often see these abbreviations: dpi (dots per inch) or ppi (pixels per inch). Print documents typically require a much higher resolution than what you need on digital displays, like your computer’s monitor. Here’s a great article from that goes into more depth on the difference between high and low resolution.

What’s the difference between raster and vector graphics? Raster graphics are made up of pixels (think jpegs and gifs). Vector graphics are made up of paths, also known as lines, that are straight or curved (think .eps files). Raster graphics don’t scale well, but vector graphics do, which is why they’re preferred for design production. See the example below, which illustrates the difference.

raster vs vector artwork

Remember, at Amsterdam Printing we offer  full-color promotional products, which can really help your promotional product stand out. If you have more questions involving design or artwork, be sure to check out our FAQs on all things related to full-color promotional products and printing.

If you’re ready to place an order with us, be sure to check out this video on how to upload your logo to Amsterdam Printing.

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