Last fall, LinkedIn rolled out its re-designed company pages for brands, and, as expected, many companies quickly took advantage of the new features, including the ability to add a custom cover image (dimensions 646 pixels x 220 pixels and no more than 2MB).
We’ve done roundups of creative examples of Facebook cover images for Timeline, so we thought we’d continue the trend and share examples of 10 organizations rocking their LinkedIn cover images.
Before we get to it, however, let’s first talk about the LinkedIn audience. People on LinkedIn are often there to network and/or look for jobs. This is important since it could — and should — influence what companies use for cover images. Sure, people also use LinkedIn for research and to learn more about companies, but it’s less about consumers engaging with a brand and more about job seekers.
So with that caveat in mind, let’s get to it.
1. The Walt Disney Company. We love how this image reflects ALL of Disney’s brands so that you immediately see the breadth and depth of this company. But we also like the playful and simple text: “Your Story could be Here.” The copy captures Disney’s kid-like essence (we probably can all rattle off a favorite Disney movie) and speaks to job seekers by alluding to the story they’ll create if they become part of the mouse family.
2. Target. Who says you need to have text to communicate a message? This image captures the whimsical nature of Target’s creative commercials. The family scene represents the audiences it serves: its consumers AND its employees.
3. Starbucks. Starbucks goes for a clean, simple, and direct approach (and uses its company colors).
4. The American Red Cross. Some people might think that this cover image is too plain. Others might think it’s redundant. But we think there’s something powerful and striking about this cover image. The red cross on the white circle is such an iconic symbol. How you perceive and what it communicates to you depends on your experience with it. And we think that’s the whole point.
5. PepsiCo. Here’s an example of a cover image that uses text effectively. The question/ answer format works well (and provides some background info on the company). By avoiding the obvious choice for an image — such as drink and food products — and by showing people hard at work on something, PepsiCo immediately communicates that it’s more than just a soft drink company.
6. NBC News. No overlaid copy…just the words from NBC News’ many different media products leading the way. Simple, but effective.
7. Google. The search engine giant keeps it playful and fun by showing the interior of its offices, complete with the bright Google brand colors. This immediately communicates a feel for what it might be like to work there, doesn’t it?
8. GE. We love the “GE Works” line because of its double meaning. GE “works” to fix problems, and there are several “areas” where GE employees work in — areas that include building, moving, curing, and powering. Who wouldn’t want to be part of that?
9. Hewlett-Packard. HP was one of the first brands to take advantage of the cover image option from LinkedIn, so it’s often one of the brands people point to for doing a good job. We agree. This cover image speaks directly to job seekers (by inferring that if they work for HP, they’ll be part of something that matters). But it also reminds regular consumers that HP strives to make a difference in what it does.
10. Facebook. How could we not talk about a “competing” social media company? (OK, so LinkedIn and Facebook are not competitors in the traditional sense.) Still, it’s fun to see how Facebook conducts itself on other social networks. We like this image because of the word “Hack” in the middle, but also because Facebook has a status update (which we’ve captured below) that explains what it means. And, in doing so, it communicates the type of people Facebook is looking for…and the best way to be noticed by Sir Zuckerberg and his team.
BONUS! Amsterdam Printing. We’d be remiss if we didn’t include our own image. By sharing our satisfaction guarantee (see the text on the image), we let potential employees know about the type of company we are. At the same time, the text also reminds customers (or potential customers) what we stand for. And the bright colors give a fun vibe, which is what promotional products are all about, right?
Have you seen any great examples of LinkedIn company pages? We want to hear about them! Share in the comments.