It’s easy for us to say that you should use promotional calendars to advertise your business. After all, custom calendars are one of our core products. But plenty of compelling statistics show why it’s smart to add promo calendars to your marketing mix.
Continue reading “Why You Should Use Custom Calendars to Advertise Your Business”
Do you feel you’re drowning in tweets or your Facebook newsfeed? Do you cringe when people talk about the newest social platform? Do you hate terms like “social engagement“? Do you follow social media best practices, but still feel stressed about it all the time? Do you long for the good old days when all your phone did was make calls?
You, my friend, are likely suffering from social media burnout. Here’s how to work through it before you throw your computer or smartphone out the window.
Continue reading “Managing Social Media Burnout: Tips & Tricks”
Need a healthy dose of motivation so that you can finish the year with a bang? Here are five motivational TED Talks that are sure to inspire you.
Continue reading “5 Motivational TED Talks that Small Business Owners Should Watch”
It’s important to understand what your competitors do right and wrong, since you’ll want to avoid their mistakes while taking their marketing “wins” to the next level.
Here are six strategies for effectively evaluating the competitive landscape.
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Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews (without Annoying Them)”
Let’s face it: you’re not perfect. Even the best-intentioned small business owner will occasionally make a marketing mistake or two (or four). Here are some of the most common ones we see (along with how to fix them).
Continue reading “4 Marketing Mistakes Even Smart Business Owners Make”
If you’re starting a business or if you’re thinking about rebranding your current enterprise, a topic of conversation that will quickly bubble to the top is logo creation. Designing a logo can feel like an overwhelming task, even when you work with a professional designer.
Our creative team from Amsterdam Printing is here to address the basics regarding logo design in easy-to-understand language. Continue reading “Logo Creation Tips from the Amsterdam Creative Team”