Author Archives: Adrienne Erin

About Adrienne Erin

Adrienne Erin is a blogger and online PR specialist for WebpageFX who has written for Content Marketing Institute, Search Engine People, Muck Rack, and other publications. See more of her work on her personal blog, Pongra.

Pros and Cons of Sponsored Content Across Social Platforms

Sponsored content is leading the charge in efforts to think differently about brand awareness and social engagement. Users may balk at seeing their news feeds playing host to paid content, but when you consider the alternative, it’s a surprisingly elegant … Continue reading

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5 Ways to Embrace Word of Mouth in the Digital Era

The little black dress. Coca-Cola. The electric slide. These things are all classics, tried and true, integral parts of our culture in years past and just as important today. In the marketing world, amidst social media, blogs and TV and … Continue reading

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Creating Content on Facebook That Truly Drives Results

Creating a Facebook account, collecting a few followers and broadcasting information is simple. It’s a great way to connect with the outside world and – as most professionals are aware – the network can be an excellent tool for building … Continue reading

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Motion Graphics 101: Should They Be a Part of Your Marketing Mix?

Infographics have quickly become an often-used and highly-shared type of web content, as they make it easy to present complex ideas and statistics using clever data visualization. The evolution of this content type has led to the development of motion … Continue reading

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