No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”
If you’re a small business owner, you probably understand why networking is so important. In addition to being a source of referrals, networking helps business owners feel more connected, a good thing when you consider how lonely it sometimes gets working those long hours as you build your business.
We’ve talked about networking before, including this article on promotional products you can use during events and what to say when you’re feeling tongue-tied. For today’s post, we asked small business owners to share their experiences and tips for becoming true networking ninjas.
Continue reading “Ditch the Limp Fish Handshake & Other Networking Tips from the Frontlines”
We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you outsource to?
Yes, we’re talking about all the wonderful vendors who play a role, however small, in keeping your business going. It’s important to take the time to thank them. Here are some thoughtful promotional products you can offer along with your gratitude.
Continue reading “Vendor Relations: WOW with These Promotional Products”
Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
Continue reading “Say Cheese! 11 Helpful Business Headshot Tips”
You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.
Continue reading “Which Blog Metrics REALLY Matter? The Answer Might Surprise You.”
Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your workforce into the best brand ambassadors your business has ever seen.
Continue reading “10 Ways to Make Your Employees Better Brand Ambassadors”
The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to use open, collaborative workspaces with fewer offices.”
In principle, there’s no doubt that collaborative workspaces offer big benefits, like breaking down the silo mentality. By removing physical boundaries, like walls and office doors, you naturally encourage more communication and impromptu meetings between all the people within your organization.
Continue reading “5 Ways to Create a Productive Collaborative Workspace”