We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.
It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.
So without further ado, let’s get to it.
Continue reading “Marketing Message Takeaways from the Big Game”
Do you need an accountant or a bookkeeper (or both)? It might seem like a daunting decision, but it doesn’t need to be, especially when we do the research for you.
Continue reading “DIfference Between Bookkeeping and Accounting | Small Business Articles”
Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce.
So how should you go about it? What are some tried and true approaches? And what about money—should you link motivation to the almighty dollar? We asked small business owners to weigh in. Here’s what they had to say.
Continue reading “Motivating Employees: Useful Tips from Small Business Owners”
Last year, we made these marketing predictions for 2014. We were right about some, off on others (sorry, QR codes).
Here’s what we’re thinking for 2015.
Continue reading “Marketing Trends for 2015 – Our Predictions”
If you’re making resolutions for 2015, and if getting a handle on your day-to-day life is one of them, well listen up. Here are some important time management tips you should consider following.
Continue reading “4 Time Management Tips for Hassled Entrepreneurs”
OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
Continue reading “3 Things Every Nitty-Gritty Small Business Marketing Plan Needs”
So, um, it’s the first week of December. Did you follow our advice and order your promotional calendars in the fall? If yes, you rock. If not, well, what are you waiting for? Check out the calendars below and get cracking!
Continue reading “Hey, Wake Up! Order Your 2015 Calendars Now!”