Author Archives: Allison Rice

Allison Rice

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Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

Posted in Advertising, Brand Awareness, Branding, Case Studies, Fun Stuff, Small Business Marketing, Small Business Resources | Leave a comment

DIfference Between Bookkeeping and Accounting | Small Business Articles

Do you need an accountant or a bookkeeper (or both)? It might seem like a daunting decision, but it doesn’t need to be, especially when we do the research for you.

Posted in Small Business Resources | 6 Comments

Motivating Employees: Useful Tips from Small Business Owners

Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce. So how should you go … Continue reading

Posted in Case Studies, Employee Relations, Small Business Resources | Leave a comment

Marketing Trends for 2015 – Our Predictions

Last year, we made these marketing predictions for 2014. We were right about some, off on others (sorry, QR codes). Here’s what we’re thinking for 2015.

Posted in Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

4 Time Management Tips for Hassled Entrepreneurs

If you’re making resolutions for 2015, and if getting a handle on your day-to-day life is one of them, well listen up. Here are some important time management tips you should consider following.

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3 Things Every Nitty-Gritty Small Business Marketing Plan Needs

OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Hey, Wake Up! Order Your 2015 Calendars Now!

So, um, it’s the first week of December. Did you follow our advice and order your promotional calendars in the fall? If yes, you rock. If not, well, what are you waiting for? Check out the calendars below and get … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee Relations, Holiday Season, Promotional Products, Small Business Marketing | Leave a comment