Marketing Message Takeaways from the Big Game

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We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.

It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.

So without further ado, let’s get to it.
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Motivating Employees: Useful Tips from Small Business Owners

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Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce.

So how should you go about it? What are some tried and true approaches? And what about money—should you link motivation to the almighty dollar? We asked small business owners to weigh in. Here’s what they had to say.
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3 Things Every Nitty-Gritty Small Business Marketing Plan Needs

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OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
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Hey, Wake Up! Order Your 2015 Calendars Now!

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So, um, it’s the first week of December. Did you follow our advice and order your promotional calendars in the fall? If yes, you rock. If not, well, what are you waiting for? Check out the calendars below and get cracking!
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