You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.
Continue reading “The 411 on CRM for Small Business”
Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.
Continue reading “Small Business Awards: How to Evaluate Legit Opportunities from Scams”
We’re not here today to debate the merits of Facebook for small businesses. (You’ll find plenty of fans and plenty of critics.) Instead, we want to give small business folks like you practical Facebook marketing tips that you can start using right now.
Continue reading “3 Facebook Marketing Tips You Can Use Right Now”
Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be a decision you make on your own, here are five things to consider as you weigh the pros and cons.
Continue reading “Business & Politics: Is It OK for Small Biz Owners to Get Political?”
You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so.
First, let’s go over the definitions.
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So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move?
Here’s what to consider before making the leap.
Continue reading “Joining the Family Business: What to Consider Before Making the Leap”
One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.
Continue reading “Turnkey Marketing: 3 Things We Can Learn from Franchises”