Cozy Custom Apparel That’ll Keep You Warm & In Style

The weather outside might not be frightful just yet, but why wait for the snow to blow before getting your cozy on? Stock up on some super comfy custom apparel (and more!) that’ll promote your business even when the skies are gray. Here are some of our favorite picks for the season.
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5 Tips to Ensure Your Email Marketing Avoids the Dreaded SPAM Folder

LinkedIn Cover Images for BrandsEmail marketing campaigns are a great way to grow your customer base and generate substantial return on investment. Of the available channels used to reach potential customers and current clients, from social media to cold calling, email marketing ranks at the top. In fact, studies show that “[e]mail averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17).”

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Promotional Products Preview: What’s Hot for 2013

Guess what, 2012? You’re out. And the new year is (almost) in. At Amsterdam Printing, we’re looking forward to ringing in 2013 with promotional products that are as cool as they are functional. Here’s a preview of some of our favorites:

1. Mission Endura Cool Towel. Finally, linens have gone hi-tech. This towel cools instantly when you wet it and then snap it out, making it the perfect accompaniment to a hot and sticky workout. People will love receiving this gift (and they will see your name every time they cool down).

custom mission endura towel

2. Custom InkJoy Pens. We know what you might be thinking: Why are pens on the “hot list” for 2013? Well, these are no ordinary pens. These puppies boost new technology resulting in unparalleled ink smoothness. An added bonus? You can now add your custom imprint. InkJoy Pens from Paper Mate® became a customer favorite, and we think businesses will widely adopt and start using them as custom pens in 2013.

custom InkJoy pens

3. Custom USB Chargers. Let’s face it: we’re a gadget-crazy universe. But as wonderful as all of our gadgets and gizmos are, sometimes we have to stop and re-charge. Literally. Which is why we think custom USB chargers are going to make one hot promotional item next year…and beyond.

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Amsterdam Printing Gives Thanks to You

It’s hard to believe another Thanksgiving is upon us.  Before you know it we’ll be making resolutions and ringing in the New Year.  But before we get caught up in holiday shopping and office parties, I wanted to take this opportunity to say thank you.

Thank you for reading this blog, for adding to the conversation through insightful comments, and for sharing our posts on places like Facebook and Twitter. With each post, we endeavor to provide practical marketing advice on taking your business to the next level.  We’re grateful for readers like you and we’re grateful to our readers who’ve put their faith in us and have become customers.

I’d be remiss if I didn’t personally acknowledge the people behind Amsterdam Printing. From marketing, accounting and customer service to production and our warehouse teams – thank you all for your hard work and commitment to our Company’s success.

Between our customers, blog readers, and employees, I can honestly say it’s a pleasure to come to work each and every day.  Thank you for this.

On behalf of everyone at Amsterdam Printing, I wish you and your family a happy Thanksgiving.


Tim Broadhead

Amsterdam Printing Lends Its Support to Small Business Saturday

We are excited to announce that Amsterdam Printing is supporting Small Business Saturday® on November 24th!

The majority of our customers are small businesses and we want to support YOU in any way we can. Small Business Saturday, an event held between Black Friday and Cyber Monday and is dedicated to supporting small businesses like yours by shopping locally and making it your best sales day! After all, small businesses are the fuel of the economy and account for 2/3 of new jobs created!

As part of our support to spread awareness of the Small Business Saturday, we’re providing custom imprinted mugs, pens, and posters with Shop Small® and Small Business Saturday logos, FREE of charge. Local businesses can pick up this merchandise from Monday to Wednesday, between 3 and 5pm in the lobby of Amsterdam Printing at 166 Wallins Corners Rd, Amsterdam, NY 12010 (see map), while supplies last. Make sure to bring in your business card!

Local small businesses: Stop by to receive your free Small Business Saturday kits! (Nov 19-21st, between 3 and 5pm at 166 Wallins Corders Rd, Amsterdam, NY 12010)

Not Local? Other Ways to Get Involved In Small Business Saturday Continue reading “Amsterdam Printing Lends Its Support to Small Business Saturday”

Biggest Mistakes to Avoid When Using Promotional Products

At Amsterdam Printing, we live and breathe promotional products. We believe in them, and we believe in how they can serve as effective marketing tools for small businesses, non-profits, religious organizations, and more.

All that said, promotional products alone aren’t going to solve all of your marketing woes. How you use them, what you order, and where you order them from will all make a big difference in the products’ effectiveness.

Does all that sound overwhelming? Don’t worry — it doesn’t have to be. We’ve developed a helpful video on mistakes to avoid when ordering and using promotional products. Check it out below.

Can you think of any other mistakes people should avoid when using and buying promotional products? Share in the comments.

Promotional Pens Gone Wild (Don’t Try This at Home, Kids)

Ah, it’s the first week in July, one of our favorite times of the year! It’s America’s birthday, tons of people are on vacation (which makes life around the office a little less crazy), and the weather can’t be beat. Welcome to the lazy, hazy days of summer, folks.

We thought we’d get this week started off on the right foot by sharing some fun videos on spinning pens. Did you know there’s such a thing as “pen spinning tournaments”? We didn’t either, even though we specialize in all things related to plastic pens.

Here’s the website for Pen Spinning World Cup 2012. The first video we’re embedding below is a compilation from the World Cup.

Okay, everyone. Time to get your spin on. Enjoy!

Pen Spinning World Cup 2012

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