4 Types of Logos That Rock (And Why)

Types of Logos That Rock

You’ll find plenty of blog posts that highlight a random selection of effective logo designs, but we thought we’d shake things up a bit and highlight types of logo designs that are effective and why. This will help you as you work on your own company’s branding efforts.

For the purpose of this post, we’re going to select one company logo that represents each “type” we’re discussing. From there, we’ll reference the many other logos out there that fall under this type.

Let’s get to it!

Continue reading “4 Types of Logos That Rock (And Why)”

The 411 on Creating Strong Calls to Action (CTAs)

From design tips to what makes for compelling offers, learn the ins and outs of creating effective CTAs

 Creating Strong Calls to Action

The “CTA” acronym is a popular buzz phrase, but what, exactly, is a CTA and how do you create strong ones? (And why does it even matter?) Let’s get to it, shall we?

What is a call-to-action (CTA)?
It’s exactly as it sounds: you’re asking the website visitor to take a specific action, such as downloading a white paper, contacting sales, or subscribing to an email newsletter. In marketing speak, your CTAs help drive conversions. Once people click on a CTA, they are brought to a landing page where they complete the action, such as filling out a form. These folks have now been converted into a lead (and if everything is set up right on your back-end, you can continue engaging these folks through something called “lead nurturing” – here’s an article we wrote on how to set up a lead nurturing program).

Continue reading “The 411 on Creating Strong Calls to Action (CTAs)”

Back to School & Back to the Office with Promotional Items That Take it Up a Notch

Back to School Promotional Items

While there’s still plenty of summer left, we can’t help but think of that back-to-school and back-to-work month lurking in the wings. Yes, we’re talking about you, September!

Of course, one of the good things about heading back to school and the office is stocking up on new stuff. Here are five of our favorite promotional products to consider:

Continue reading “Back to School & Back to the Office with Promotional Items That Take it Up a Notch”

Content Marketing Strategy: 6 Tips for Brainstorming Awesome Ideas by the Pool

Tips for Brainstorming by the Pool

Sometimes the easiest way to come up with fresh content ideas for your business newsletter, blog, website, and more is to unplug and get out of the office. So grab a pad of paper (yes, really!) and follow these six brainstorming tips, and you’ll have a bunch of fresh content ideas in no time.

Continue reading “Content Marketing Strategy: 6 Tips for Brainstorming Awesome Ideas by the Pool”

Back Up Now, Rest Easy Later: Small Business Tips for Keeping Data Safe

Don’t overlook the many different backup solutions for small businesses.

Tips for Keeping Data Safe

Whether you have memories of staying up all night to write a college paper, only to lose it because you forgot to save as you were going along, or your experience is more recent with a crashed computer and no back-up plan to speak of, most of us have been “there” at some point. And by “there,” we mean that tenth circle of hell, the one involving failed hard drives, lost data, and the acknowledgement that it could have been different, if only…

  • If only we’d backed up regularly.
  • If only we’d backed up regularly offsite.
  • If only we’d been a little more proactive, created a plan, and stuck to it.

Sound familiar?

Continue reading “Back Up Now, Rest Easy Later: Small Business Tips for Keeping Data Safe”

The 411 on Twitter Hashtags: What They Are & How to Use Them

411 on Twitter Hashtags

Oh, Twitter hashtags! How do we love thee? Let us count the ways. OK, maybe we’re getting a little carried away with our love for that little iconic pound sign (#) and the words or phrases that follows it. But hashtags are pretty darn awesome. Here’s whytwitter logo they’re so cool, and here’s how to use them for your business.

Continue reading “The 411 on Twitter Hashtags: What They Are & How to Use Them”

Employee Management: 6 Questions Your Employees Should Be Able to Answer About Your Business

Employee Management

Your employees can often be your greatest evangelists by helping to spread the word about your company, and they can often help with client/customer issues. That is, if they know and understand your company’s message and positioning. Here are six questions all employees (from reception all the way to upper management) should be able to answer about your business. We’ll also include strategies for educating your employees in case their knowledge isn’t up to snuff.

Continue reading “Employee Management: 6 Questions Your Employees Should Be Able to Answer About Your Business”