Author Archives: Craig Robinson

Revamping Your Business for Halloween

Halloween is one of those rare holidays that crosses religious and political lines. It also shatters any myth of an age barrier. While one may be too old to go trick-or-treating once they start shaving, you can find a slew … Continue reading

Posted in Fun Stuff, Holiday Season, Ideas | Leave a comment

Making the Right Moves for Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that … Continue reading

Posted in Brand Awareness, Branding | Leave a comment