Revamping Your Business for Halloween

Halloween is one of those rare holidays that crosses religious and political lines. It also shatters any myth of an age barrier. While one may be too old to go trick-or-treating once they start shaving, you can find a slew of 20-somethings to senior citizens celebrating this holiday in their own way. The holiday is also one of the most celebrated online, bringing a wide range of people to social networks to share costume pics, stories, to participate in the season’s fare, and much more.

Listed below are a few tips to help your Facebook campaign take off like a bat this Halloween. So throw on a costume, break out the candy corn, and start that wolfman marathon. It’s time to start celebrating the season.
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Making the Right Moves for Brand Consistency

Brand Consistency

If you ever wanted to know what was so special about a brand, just think of those Golden Arches or Nike’s Swoosh. A simple logo calls to mind everything that these brands stand for, and while a lot of that has to do with the massive amounts of money spent on advertising, it’s actually mostly because these brands have always delivered a consistent message.

Consistency is key when it comes to branding. And when dealing with social media sites, consistency is something you definitely need to ensure that your brand thrives and flourishes.

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