Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

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How Lifestyle Content Marketing is Shaking Things Up

Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know…

Posted in Branding, Content Marketing, Small Business Marketing | Leave a comment

Turn Happy Customers into Brand Advocates – Here’s How

Your happy customers are your best form of advertisement. The question is how do you corral these folks and turn them into the brand advocates you need? Read on…

Posted in Brand Awareness, Customer Relations | Leave a comment

Motivational Business Quotes to Perk You Up

Need some inspiration to get you psyched for the second half of the year? Here are some of our favorite motivational business quotes that are sure to perk you up.

Posted in Fun Stuff, Ideas, Sales Strategies, Small Business Resources | Leave a comment

Live Chat Pros and Cons: Real Business Owners Weigh In

Should you install a live chat feature on your small business website? What are some live chat pros and cons? And what about best practices that you should be aware of before diving in? We’ve rounded up responses from real … Continue reading

Posted in Case Studies, Customer Relations, Sales Strategies, Small Business Resources, Success Stories | Leave a comment

8 Company Mascot Ideas that Will Engage Customers

Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers. Here are eight company mascot ideas worth considering.

Posted in Advertising, Brand Awareness, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resources | Leave a comment

8 Blog Topic Ideas That Will Shake Things Up

Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that … Continue reading

Posted in Blogging Tips, Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

Posted in Blogging Tips, Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment