8 Company Mascot Ideas that Will Engage Customers

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Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.

Here are eight company mascot ideas worth considering. Continue reading “8 Company Mascot Ideas that Will Engage Customers”

8 Blog Topic Ideas That Will Shake Things Up

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Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that are sure to shake things up—in a good way.
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Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

Writing Engaging Product Descriptions

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?

Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
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What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
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The Anatomy of an Irresistible Social Media Post

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We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?

Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.

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9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Marketing Takeaways from Techie Press Conferences
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

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