Author Archives: Erica Conley-Komoroske

Erica Conley-Komoroske

About Erica Conley-Komoroske

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PR Crisis: What to Do When Scandal Hits Your Industry

Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your … Continue reading

Posted in Customer Relations, Employee Relations, PR / Public Relations, Small Business Marketing, Small Business Resources | Leave a comment

The Anatomy of a Kick-Butt Editorial Calendar

‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Email Marketing – How Much is Too Much?

It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.

Posted in Advertising, Branding, Content Marketing, Email Marketing, Mobile Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Content Marketing 101: What to Ask a Content Creator

They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resources | 1 Comment

Small Business Saturday 2014: Tips & Strategies from the Frontlines

Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs … Continue reading

Posted in Advertising, Brand Awareness, Customer Relations, Small Business Marketing | 1 Comment

5 Signs You Might Need a Small Business Coach

Maybe you’ve been thinking, “Gee, I know I can do so much better if only…” And then your thought process peters out, even though, deep down, you suspect the last part of that sentence ends with “…if only I had … Continue reading

Posted in Small Business Resources | 2 Comments

Marketing in Tough Times: 3 Situations When You Should Pause

If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware … Continue reading

Posted in Brand Awareness, Customer Relations, Employee Relations, PR / Public Relations, Small Business Marketing, Small Business Resources | 2 Comments