Small Business Marketing Tips: Best of 2014

While you sip your eggnog and get ready to count down the remaining hours of 2014, we thought we’d take a look back at all the content we shared over the last year on our blog. Let’s just say there was A LOT for us to look at.

Some people might wonder why a promotional products company like Amsterdam Printing even has a blog. And some might wonder why we talk about marketing and sales topics, instead of focusing strictly on our products.
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Small Business Marketing Made Easy!

We like to keep things simple around here. So when we heard about a great way to help save money and time for your business—we HAD to share! Would you get excited if we told you could create, print and mail all your advertising in one place?

We know marketing and advertising can be so expensive. We are always looking for ways to save money ourselves.

If you have mailing and advertising needs, EDDM2go (Every Door Direct Mail) allows you to reach every household or every household and business by USPS carrier route for a reduced postage rate. Everything is done online. If your business depends on sales from specific neighborhoods, then EDDM2Go could be the perfect fit for your business. According to Biz Report, up to 85% of a store’s customers come from a 5-mile radius. So think local!
It is really easy.
1. Create EDDM postcards & flyers with easy-to-customize free templates
2. Select carrier routes with EDDM Map Tool
3. Save tons of money on postage! And it’s so fast— all printing, processing, and mailing can happen within 5 days!

Watch this video to see just how easy it is!

Did you know? 98% of people check their mailbox and bring it in every day and 77% sort through it immediately. Direct mail will get their attention!

Source: USPS Survey

More Targeted Approach
Or maybe it makes sense for your business to make a more targeted approach. Maybe you are looking only for individuals with certain characteristics, like age or income. DirectMail2Go can you help you with that too.

  1. Upload your design or use a template design from a large gallery of options
  2. Upload your mailing list or rent one
  3. All of the postage and fulfillment is completed in one central place

For all your advertising and mailing needs, from printing, postage & prep look to EDDM2go or DirectMail2go. It’s really that EASY, see for yourself!






Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter.

Twitter itself has a showcase of business success stories featuring companies both large and small. We’re going to highlight a few of these and throw in a couple of others that we think rock Twitter.
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PR Crisis: What to Do When Scandal Hits Your Industry

The Power of PR
Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your company. So what’s a diligent small business owner to do?
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The Anatomy of a Kick-Butt Editorial Calendar

ed cal
‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty content calendar.

Wondering how to create an editorial calendar that truly rocks? Here’s how to make it happen.
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Email Marketing – How Much is Too Much?

SMS on brick seamless wall
It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.
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Content Marketing 101: What to Ask a Content Creator

Writing Engaging Product Descriptions
They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows more than simply how to punctuate and use “who” or “whom” correctly.
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