Cause Marketing: The Win-Win of Business/Non-Profit Partnerships

lyoness article

On December 19, 2013, a team of T-Mobile Calling Center employees pulled up in a U-Haul at a public elementary school in one of Charleston, South Carolina’s more low-income neighborhoods and began unloading gifts. The Calling Center had decided to participate in the local Angel Tree program more than a month ago, and called the school to find out how many students they could sponsor. From bikes to beds and everything in between, more than 50 students were thrilled beyond words to find out that their Christmas wishes had been granted.
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