How to Choose the Perfect Promotional Product for Your Business

Home Office Design Tips from the Frontlines
At Amsterdam Printing, we love talking about the different promotional products you can use to advertise your business. But how do you decide which product is The One?

Here are some tips for choosing the perfect promotional product.
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6 Smart Strategies for Building Customer Loyalty

asking customers for testimonials
Most of us have probably heard this marketing adage: it costs less to sell to existing customers than it does to sell to prospects.

It makes sense when you stop and think about it. After all, our existing customers already know what to expect from us. They’ve experienced our products/services. If their experiences were good ones, these customers would probably be happy to buy from us again. In other words, good experiences lead to greater customer loyalty. And greater customer loyalty leads to increased sales.

So how can you create better experiences that will make for happier customers? Consider these six smart strategies for building customer loyalty.
Continue reading “6 Smart Strategies for Building Customer Loyalty”

Thank Customers with These Unique Promotional Products

Customer Appreciation Ideas - thanks
It’s important to say thank you to customers. And while a heartfelt note is always a great gesture, so too is a unique promotional product to go along with it.

Here are some of our top picks that truly convey the message: “We appreciate your business.”
Continue reading “Thank Customers with These Unique Promotional Products”

Head Back to School & Work with Cool Desk Accessories

Labor Day is just around the corner, and you know what that means: time to get back to school and work. Dress up your workspace with these 10 cool desk accessories that are sure to make you smile.

1. Fun Shapes Puzzle Cube Calendar. Talk about a conversation starter! When people display this on their desks, they’re sure to get other folks picking it up and talking about it. This is a good thing for you, since people will see your company name plenty of times, thanks to the roomy imprint area. And while this product is plenty fun, it’s plenty useful as well. Who couldn’t use an easy-to-view calendar? This is a perfect item to hand out to faculty at the beginning of the school year.

fun shapes puzzle cube calendar

2. Trendy Color Desk Set. Stay organized and keep any desk looking super cute at the same time. This promotional product gets the job done in style. It comes complete with a pen cup, desk tray, stapler, and pen dispenser. Choose from ten vibrant colors, and don’t forget to add your custom imprint.

custom trendy cool desk

3. Spiral Notebook Pen Set. Sure, most of us have our phones and tablets, but nothing replaces the convenience of an old-fashioned notebook, right? This item is ideal, since it comes with a matching pen that fits snuggly next to the notebook—no more wandering pens! Five color options are available, plus there’s plenty of room for your message.

spiral notebook pen set

4.  Adhesive Note Cube 550 Sheets. Who doesn’t love notes you can stick anywhere, like computer monitors, phones, calendars, and more? Every desk needs a cube of adhesive notes. Why not make it YOUR name that people see day in and day out by customizing with your company info? These cubes are bold, bright, and 100% eye catching.

adhesive note cube 550 sheets

5. Magic Mobile Stand. This innovative promotional product has a polyurethane gel to hold your mobile phone upright. Best part? This stand will not slide on your desk—it stays put! Practically everyone has a smartphone these days, so this product is sure to be front and center on people’s desks, which means plenty of eyeballs will see your company name and logo.

magic mobile stand

6. Stamp-Self-Inked 3/4 X 1 7/8. From the “total convenience” department, these self-inking stamps save time and money, which is a win-win for any office. And yes, there’s still plenty of space for your custom imprint.

stamp self inked, 3/4

7. Floral Tri-Fold Calendar. Who says you have to let go of summer completely? With this gorgeous floral tri-fold calendar, you can hold onto that sunny and happy summertime feel, even when the temperature dips into double-ouch territory. There’s plenty of space for your custom imprint, and the at-a-glance layout makes this calendar ideal for busy offices.

floral tri-fold calendar

8. Giant Paper Clip. Fun. Functional. Promotional. Need we say more? OK, how about this—durable, high quality, colorful. (We could go on and on.) Bottom line? What business, home office, or school couldn’t use a bunch of these? Exactly. Which is why you should stock up ASAP.

giant paper clip with logo

9.  12 Inch Promotional Ruler. Quality rulers make sharp-looking promotional products. But don’t take our word for it—check out what this satisfied customer had to say: “I ordered these rulers a year ago in blue and red and was completely satisfied with them at that time and reordered them again last month. They are very sturdy and I like that they have both inches and metric measurements on the ruler. Our logo on the product came out great. Absolutely no complaints.”

12 inch promotional ruler

10. Carmel Travel Tumbler 16 oz. As we head back to school and work this year, let’s say NO to wasteful plastic water bottles. Here’s the perfect alternative. It’s stylish. It’s reusable. It’s durable, thanks to the stainless steel. And every time people reach for it, they’ll see your name. Sounds like a great way to kick off the fall, right?

carmel travel tumbler 16 oz

Which promotional item is your fave? Share in the comments below.

Why You Should Use Custom Calendars to Advertise Your Business

2015 Calendar Target Shows Year Organizer

It’s easy for us to say that you should use promotional calendars to advertise your business. After all, custom calendars are one of our core products. But plenty of compelling statistics show why it’s smart to add promo calendars to your marketing mix.
Continue reading “Why You Should Use Custom Calendars to Advertise Your Business”

7 Awesome Giveaways That Will Make Customers Smile

Your customers, prospects, and employees love awesome giveaways. Make yours extra sweet with some of these fun promotional products.

1. Dark Chocolate Sea Salt Caramels. Chocolate and caramel? Um, yes, please! This sweet gift is sure to satisfy, thanks to nine house-made, hand-cut caramels drenched in Torn Ranch® signature dark chocolate and dressed with French sea salt. The presentation is equally impressive. The elegant box comes with a gift card that you can customize at no extra charge. In addition to being a great giveaway, this item also makes a thoughtful thank-you gift to new customers or to employees for a job well done. Sweet!

dark chocolate sea salt caramels

2. Four Tiered Cascade Box. Another item from the “yummy” department is this fun package filled with four boxes of deliciousness. Each box holds a different treat: jumbo cashews, milk chocolate almonds, chocolate blueberries, and trail mix. You can emboss the gift box with your own custom imprint. People will think sweet thoughts about you—and your company—every time they reach for a handful of goodies.

four tier cascade box

3. Chocolate Covered Pretzel. Keep a bowl of these fabulous treats at registration tables, checkout counters, hostess stations, employee break rooms, networking events, or anywhere else that customers and employees congregate. They’re also perfect for charity swag bags. The front label on each pretzel package features your custom imprint for added visibility.

chocolate covered pretzel

4. Butter Mints Custom Imprint Wrapper. If chocolate isn’t your thing, then opt for the classic butter mint. So tasty. So refreshing. People are bound to grab more than one for their purse, briefcase, or car, which means there will be multiple opportunities for people to see your name, thanks to the custom imprint.

One happy customer wrote in a 5-star review, “This product was recommended by Jessica who works for Amsterdam. Great idea! Love it, wraps nicely with my business logo, name address and phone #. I fill a mug with it and give it as a gift to customers.” Great idea indeed.

butter mints custom imprint wrapper

5.  Goofy Silicone Pocket Device. This silicone phone wallet will keep your valuables safe while bringing a smile to your face, thanks to the Goofy™ eyes. The 3M™ adhesive sticks to the back of your mobile phone, and the pocket can hold things like your credit cards, driver’s license, hotel room keys, stylus, coins, or other small personal items. Add your custom imprint and you’re on your way!

goofy silicone pocket device

6. Resolve Stylus Pen. This retractable action pen easily converts into a touch-activation smartphone tool with stylus tip. Snazzy, right? It’s available in five cool colors with silver accents. One satisfied customer said, “Order received as promised. Pens are great. We’ve been giving them to friends and they love ’em. It is great to have one if you have a smart phone and big fingers. The stylus solves that problem.”

resolve stylus pen

7. Cara Stainless Tumbler. People will truly value this awesome giveaway since they can use this cool tumbler as often as they like. Made from stainless steel, this tumbler features a plastic liner and push-on swivel lid. And, of course, there’s plenty of room for your screen-printed message. One happy customer wrote, “Excellent product. Shipped right on time. Exactly what I had in mind for our staff of 60.”

cara stainless tumbler

Which promotional product is your favorite? Share your pick in the comments below.

Web Usability 101: A Helpful Q&A

2014 Marketing Plans: What Real Businesses Are Doing

Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.

So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?

We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.

Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”