Category Archives: Brand Awareness

8 Company Mascot Ideas that Will Engage Customers

Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers. Here are eight company mascot ideas worth considering.

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Performance Apparel That Gets the Job Done Right

Whether you’re running a road race, coaching your kid’s softball team, or taking part in some other fun activity, our new performance apparel line has got you covered. These pieces will keep you looking cool and confident, even as you … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Employee Relations, Event Planning, Promotional Products, Small Business Marketing, Small Business Resource | Leave a comment

What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

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10 Ways to Grow Your Email Newsletter List

You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.

Posted in Brand Awareness, Content Marketing, Email Marketing, Small Business Marketing, Small Business Resource | Leave a comment

10 Product Photography Tips for Increased Sales

Just last week, we provided business headshot tips. Now, let’s discuss product photos. Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful … Continue reading

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Where Happiness Lives: Amsterdam Printing’s Promise to You

Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, … Continue reading

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PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press

A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, … Continue reading

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