It’s important to understand what your competitors do right and wrong, since you’ll want to avoid their mistakes while taking their marketing “wins” to the next level.
Here are six strategies for effectively evaluating the competitive landscape.
Continue reading “6 Tips for Evaluating the Competitive Landscape”
Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews (without Annoying Them)”
Your happy customers are your best form of advertisement. The question is how do you corral these folks and turn them into the brand advocates you need? Read on… Continue reading “Turn Happy Customers into Brand Advocates – Here’s How”
Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.
Here are eight company mascot ideas worth considering.
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Whether you’re running a road race, coaching your kid’s softball team, or taking part in some other fun activity, our new performance apparel line has got you covered. These pieces will keep you looking cool and confident, even as you sweat.
Continue reading “Performance Apparel That Gets the Job Done Right”
No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.
These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
Continue reading “What Flash Mobs Can Teach Us about Audience Engagement”
You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.
Continue reading “10 Ways to Grow Your Email Newsletter List”