What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
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10 Ways to Make Your Employees Better Brand Ambassadors

7K0A0597Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your workforce into the best brand ambassadors your business has ever seen.
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Marketing Message Takeaways from the Big Game

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We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.

It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.

So without further ado, let’s get to it.
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Small Business Marketing Tips: Best of 2014

marketing
While you sip your eggnog and get ready to count down the remaining hours of 2014, we thought we’d take a look back at all the content we shared over the last year on our blog. Let’s just say there was A LOT for us to look at.

Some people might wonder why a promotional products company like Amsterdam Printing even has a blog. And some might wonder why we talk about marketing and sales topics, instead of focusing strictly on our products.
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Small Business Saturday 2014: Tips & Strategies from the Frontlines

Small Business Saturday
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades.
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