Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.
Continue reading “Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets”
It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.
So without further ado, let’s get to it.
Continue reading “Marketing Message Takeaways from the Big Game”
It’s easy to think all entrepreneurs are outgoing folks who love to gab about what they do, but that’s not always the case. Some of us stress, sweat, and stumble, especially in a room full of people we’re supposed to be networking with. If this describes you, don’t worry. Know you’re not alone, and follow some of these networking tips to help yourself feel more at ease.
Continue reading “Networking Tips for the Shy & Tongue-Tied Entrepreneur”
The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground running come January. Here are our top picks.
Continue reading “Trade Show Swag: Wow Them in 2015”
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our great nation was built: mom-and-pop shops, eclectic boutiques, entrepreneurs going it alone, and the corner stores that have been around for decades.
Continue reading “Small Business Saturday 2014: Tips & Strategies from the Frontlines”
Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be a decision you make on your own, here are five things to consider as you weigh the pros and cons.
Continue reading “Business & Politics: Is It OK for Small Biz Owners to Get Political?”
If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware of three situations when hitting the pause button is just as important.
Here’s what you need to know.
Continue reading “Marketing in Tough Times: 3 Situations When You Should Pause”