Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be a decision you make on your own, here are five things to consider as you weigh the pros and cons.
Continue reading “Business & Politics: Is It OK for Small Biz Owners to Get Political?”
One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.
Continue reading “Turnkey Marketing: 3 Things We Can Learn from Franchises”
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.
But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
Continue reading “Video Marketing Tips: What Real Business Owners Are Doing”
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)
Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
Continue reading “Have We Reached the Content Marketing Saturation Point?”
We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.
Continue reading “Marketing Case Study: 3 Brands Rocking Social Media”
Hey, don’t yell at us. The early bird catches the worm, remember? Which is why you should order your 2015 calendars NOW. Here are 10 excellent ones to consider.
Continue reading “Psst. Time to Think about Your 2015 Custom Calendars”
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.
But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?
Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
Continue reading “Building Customer Loyalty – Tips from the Front lines”