According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.
But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
Continue reading “Video Marketing Tips: What Real Business Owners Are Doing”
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)
Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
Continue reading “Have We Reached the Content Marketing Saturation Point?”
We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.
Continue reading “Marketing Case Study: 3 Brands Rocking Social Media”
Hey, don’t yell at us. The early bird catches the worm, remember? Which is why you should order your 2015 calendars NOW. Here are 10 excellent ones to consider.
Continue reading “Psst. Time to Think about Your 2015 Custom Calendars”
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.
Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
Continue reading “Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!”
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.
But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?
Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
Continue reading “Building Customer Loyalty – Tips from the Front lines”
Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, that don’t have a website today.
That said, simply having a website isn’t enough. It needs to reflect your brand. It needs to be user friendly. It needs to invite people in, rather than scare them off.
So how do you know if your website is doing all those things? How can you determine whether it’s time for a makeover? If your website is guilty of any of the “sins” we discuss below, then the answer is NOW.
Continue reading “7 Signs You Need a Website Makeover”