Category Archives: Branding

Best practices for differentiating and building your brand. Amsterdam Printing writes about brand strategies that will give you an edge over your competitor.

Summer Drinkware That’s Sure to Sizzle

It’s time to stock up on cool summer drinkware that looks great while promoting your business at the same time. Here are some of our top picks for the season.

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee Relations, Promotional Products, Small Business Marketing, Small Business Resources | 2 Comments

Fore! It’s Time to Stock up on Promotional Golf Products

Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf course is the perfect locale for … Continue reading

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Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, Content Marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resources | Leave a comment

5 Awesome Promotional Items for Administrative Professionals Week 2015

Administrative Professionals Week is coming up soon (the week of April 19), but you still have time to get the busy admin in your life something special. Here are five ideas.

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Ditch the Limp Fish Handshake & Other Networking Tips from the Frontlines

If you’re a small business owner, you probably understand why networking is so important. In addition to being a source of referrals, networking helps business owners feel more connected, a good thing when you consider how lonely it sometimes gets … Continue reading

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9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

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Vendor Relations: WOW with These Promotional Products

We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you … Continue reading

Posted in Advertising, Amsterdam Printing, Branding, Promotional Products, Small Business Marketing, Small Business Resources | 2 Comments