Category Archives: Branding

Best practices for differentiating and building your brand. Amsterdam Printing writes about brand strategies that will give you an edge over your competitor.

10 Product Photography Tips for Increased Sales

Just last week, we provided business headshot tips. Now, let’s discuss product photos. Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful … Continue reading

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Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, Content Marketing, Small Business Marketing, Small Business Resources, Web Marketing | 1 Comment

Where Happiness Lives: Amsterdam Printing’s Promise to You

Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, … Continue reading

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3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

Posted in Branding, Content Marketing, Small Business Marketing, Small Business Resources, Social Media | Leave a comment

10 Ways to Make Your Employees Better Brand Ambassadors

Your loyal employees are usually more than happy to talk up your company, but that doesn’t mean they couldn’t use some guidance along the way. In this article, we’re going to provide you with tips and suggestions for turning your … Continue reading

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Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resources | 4 Comments

Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

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