Category Archives: Case Studies

Read about marketing case studies for all aspects of running a small business. Amsterdam Printing interviews experts, shares success stories and more.

4 Small Business Tools to Increase Productivity & Keep You Sane

We’re always on the lookout for small business tools and apps that will increase productivity while preserving our sanity. So we decided to reach out to fellow small business owners to hear what they recommend.

Posted in Case Studies, Employee Relations, Ideas, Small Business Resources | 4 Comments

9 Small Business Articles You Don’t Want to Miss

Ah, summertime! It’s time to relax and perhaps catch up on some reading—while lounging poolside, of course. Here are some small business articles to add to your cue. Make sure you don’t miss these!

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Web Usability 101: A Helpful Q&A

Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use. So let’s talk about web usability. What should small business owners keep in mind as they … Continue reading

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Live Chat Pros and Cons: Real Business Owners Weigh In

Should you install a live chat feature on your small business website? What are some live chat pros and cons? And what about best practices that you should be aware of before diving in? We’ve rounded up responses from real … Continue reading

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How to Motivate Employees: Small Business Owners Weigh In

Coming up with fresh strategies and new ideas for motivating employees can be a constant challenge for busy entrepreneurs. So we asked some small business owners to share what works for them. Let’s get to it.

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What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

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Ditch the Limp Fish Handshake & Other Networking Tips from the Frontlines

If you’re a small business owner, you probably understand why networking is so important. In addition to being a source of referrals, networking helps business owners feel more connected, a good thing when you consider how lonely it sometimes gets … Continue reading

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