The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to use open, collaborative workspaces with fewer offices.”
In principle, there’s no doubt that collaborative workspaces offer big benefits, like breaking down the silo mentality. By removing physical boundaries, like walls and office doors, you naturally encourage more communication and impromptu meetings between all the people within your organization.
Continue reading “5 Ways to Create a Productive Collaborative Workspace”
We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.
It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.
So without further ado, let’s get to it.
Continue reading “Marketing Message Takeaways from the Big Game”
Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce.
So how should you go about it? What are some tried and true approaches? And what about money—should you link motivation to the almighty dollar? We asked small business owners to weigh in. Here’s what they had to say.
Continue reading “Motivating Employees: Useful Tips from Small Business Owners”
Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter.
Twitter itself has a showcase of business success stories featuring companies both large and small. We’re going to highlight a few of these and throw in a couple of others that we think rock Twitter.
Continue reading “Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)”
So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move?
Here’s what to consider before making the leap.
Continue reading “Joining the Family Business: What to Consider Before Making the Leap”
Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one.
For this post, we asked real small business owners to share some of their biggest challenges, including how they overcame them.
Continue reading “Overcoming Business Challenges: What Real People Have Done”
According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.
But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
Continue reading “Video Marketing Tips: What Real Business Owners Are Doing”