If you’re a small business owner, you probably understand why networking is so important. In addition to being a source of referrals, networking helps business owners feel more connected, a good thing when you consider how lonely it sometimes gets working those long hours as you build your business.
We’ve talked about networking before, including this article on promotional products you can use during events and what to say when you’re feeling tongue-tied. For today’s post, we asked small business owners to share their experiences and tips for becoming true networking ninjas.
Continue reading “Ditch the Limp Fish Handshake & Other Networking Tips from the Frontlines”
The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to use open, collaborative workspaces with fewer offices.”
In principle, there’s no doubt that collaborative workspaces offer big benefits, like breaking down the silo mentality. By removing physical boundaries, like walls and office doors, you naturally encourage more communication and impromptu meetings between all the people within your organization.
Continue reading “5 Ways to Create a Productive Collaborative Workspace”
We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.
It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.
So without further ado, let’s get to it.
Continue reading “Marketing Message Takeaways from the Big Game”
Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce.
So how should you go about it? What are some tried and true approaches? And what about money—should you link motivation to the almighty dollar? We asked small business owners to weigh in. Here’s what they had to say.
Continue reading “Motivating Employees: Useful Tips from Small Business Owners”
Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter.
Twitter itself has a showcase of business success stories featuring companies both large and small. We’re going to highlight a few of these and throw in a couple of others that we think rock Twitter.
Continue reading “Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)”
So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move?
Here’s what to consider before making the leap.
Continue reading “Joining the Family Business: What to Consider Before Making the Leap”
Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one.
For this post, we asked real small business owners to share some of their biggest challenges, including how they overcame them.
Continue reading “Overcoming Business Challenges: What Real People Have Done”