Category Archives: Case Studies

Read about marketing case studies for all aspects of running a small business. Amsterdam Printing interviews experts, shares success stories and more.

5 Ways to Create a Productive Collaborative Workspace

The trend towards collaborative workspaces isn’t new, but it has gained traction in recent years, thanks to Millennials who crave team environments. In fact, according to an article on Today Money, this year “more than three-quarters of U.S. companies expect to … Continue reading

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Marketing Message Takeaways from the Big Game

We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here. It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because … Continue reading

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Motivating Employees: Useful Tips from Small Business Owners

Keeping employees motivated can be a challenge—a challenge of money, time, and ideas. But focusing on your employees’ happiness can provide big pay-offs in the end, since you’ll cultivate a more loyal and productive workforce. So how should you go … Continue reading

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Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter. Twitter itself has a showcase … Continue reading

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Joining the Family Business: What to Consider Before Making the Leap

So many small businesses are family owned, passed down from one generation to the next. These businesses are the backbone of our nation and very much the “American way.” But is joining the family business always the smartest move? Here’s … Continue reading

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Overcoming Business Challenges: What Real People Have Done

Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one. For … Continue reading

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Video Marketing Tips: What Real Business Owners Are Doing

According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, … Continue reading

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