According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.
But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
Continue reading “Video Marketing Tips: What Real Business Owners Are Doing”
We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.
Continue reading “Marketing Case Study: 3 Brands Rocking Social Media”
Anyone who has successfully started their own business likely remembers the perils and pitfalls encountered in those early years, as well as the joys and victories. It can be equal parts exciting and stressful, rewarding and exhausting.
That said, it’s not for everyone. And even for those who might seem like a perfect fit for the entrepreneurial life, small-business failure is all too common. In fact, Forbes cites a Bloomberg study, noting that, “8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.”
So what can you do to avoid becoming another casualty? Below, you’ll find tips and advice from small business owners who are making a go at it…and doing so successfully. While this isn’t an exhaustive startup checklist, these big-picture areas are worth considering as you blaze your entrepreneurial path.
Continue reading “Small Business Startup Checklist: Tips from Those Who’ve Been There”
It’s easy for us to say we have the best promotional products on the planet, but we admit that we might be a little biased. :) So we thought we’d turn this blog post over to our customers so you can read what they have to say in their own words.
Continue reading “What Customers Really Think of Our Promotional Products”
It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.
Continue reading “Do You Still Need an Email Newsletter? Business Owners Weigh In.”
Tax filing deadlines are enough to cause shivers, shakes, and sweats, and since two important deadlines are looming (depending on the type of business you own), we bet there are a lot of unhappy, frustrated, and maybe even scared readers out there right now.
Whether March 15 or April 15 is the date you fear most in life, we thought we’d take this opportunity to commiserate while also providing some tips and insights from fellow business owners and tax professionals alike—ideas that might make the whole process a lot less stressful.
Bottom line: tax season doesn’t have to be this big, ugly beast. Learn to tame it into something manageable.
Continue reading “Small Business Tips: Prepare for Tax Season without Having a Nervous Breakdown”
Well, it’s another Big Game down in the books! While many people will be talking about their favorite commercials around the water cooler today—ones that made them laugh, cry, or go “What the heck?”—we thought we’d share five commercials and discuss the valuable lessons small business owners can apply to their own marketing.
Continue reading “Marketing Tips: What You Can Learn from the Big Game’s Best Commercials”