5 Reasons You Need Video Marketing

video camera

If you are looking for a cost effective way to gain more exposure for your business, you NEED to create a video marketing plan. You are probably thinking to yourself—really, why would my small business need video? Well you do, and we’ll tell you why below. And the great news is that you don’t have to break the bank to do it. You can create a video content program on a shoestring budget.

Here are the top 5 reasons you need video in your marketing mix:

Continue reading “5 Reasons You Need Video Marketing”

Content Marketing Tips: Does Your Awesome Content Live in a Vacuum?

ed cal

Consider all the different content pieces you develop—blog posts, social media posts, white papers, ebooks, infographics. Is each piece working separately in its own little vacuum, or is each piece working as part of a larger, inter-connected whole?
Continue reading “Content Marketing Tips: Does Your Awesome Content Live in a Vacuum?”

But I Have Nothing to Write About! Strategies for Overcoming Writer’s Block

writersblock
Fresh, original content is the cornerstone of any effective marketing strategy today. The problem is that creating fresh, original content is sometimes easier said than done. Here are some tips for navigating writer’s block.
Continue reading “But I Have Nothing to Write About! Strategies for Overcoming Writer’s Block”

Content and Organic Optimization to Drive Landing Page Conversions

What the Heck is Content Marketing?

Using content to drive targeted traffic is one of the main goals of search and content marketing strategies. There are marketers who are interested only in doing what’s enough to pass off as a good job, but clients are more interested in quantifying how organic search marketing is driving conversions (read, revenues).

Given these trends, marketers are becoming more interested in how best to convert traffic from organic search, which is the next natural step following organic SEO strategy. For bigger structured organizations, search marketers will probably pair with team members that have various specialized skills to design effective landing pages. In smaller organizations however, marketers must rely on their knowledge and a few tools to do the same.

Learn how organic SEO and content marketers can effect traffic conversion by analyzing, understanding and leveraging page-level metrics, options and testing.
Continue reading “Content and Organic Optimization to Drive Landing Page Conversions”

Supercharge Your Marketing Plan for 2016

marketing
Tick tock, tick tock. Have you given any thought to marketing your business next year?

Marketing plan development can feel like a daunting task, but if you approach it knowing there’s no one-size-fits-all solution, then that should help ease some of the stress. Taking the time to think about it now (as opposed to January) will also help.
Continue reading “Supercharge Your Marketing Plan for 2016”

Web Usability 101: A Helpful Q&A

2014 Marketing Plans: What Real Businesses Are Doing

Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.

So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?

We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.

Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”