Supercharge Your Marketing Plan for 2016

Tick tock, tick tock. Have you given any thought to marketing your business next year?

Marketing plan development can feel like a daunting task, but if you approach it knowing there’s no one-size-fits-all solution, then that should help ease some of the stress. Taking the time to think about it now (as opposed to January) will also help.
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Web Usability 101: A Helpful Q&A

2014 Marketing Plans: What Real Businesses Are Doing

Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.

So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?

We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.

Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”

8 Blog Topic Ideas That Will Shake Things Up

Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that are sure to shake things up—in a good way.
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PPC for Small Businesses: What You Need to Know

Search Engine Advertising
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
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Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

Writing Engaging Product Descriptions

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?

Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
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