Tick tock, tick tock. Have you given any thought to marketing your business next year?
Marketing plan development can feel like a daunting task, but if you approach it knowing there’s no one-size-fits-all solution, then that should help ease some of the stress. Taking the time to think about it now (as opposed to January) will also help.
Continue reading “Supercharge Your Marketing Plan for 2016”
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “How Lifestyle Content Marketing is Shaking Things Up”
Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.
So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?
We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.
Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”
Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that are sure to shake things up—in a good way.
Continue reading “8 Blog Topic Ideas That Will Shake Things Up”
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
Continue reading “PPC for Small Businesses: What You Need to Know”
If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?
Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
Continue reading “Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content”
You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.
Continue reading “10 Ways to Grow Your Email Newsletter List”