Category Archives: Content Marketing

Vimeo vs. YouTube: What You Need to Know

It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include … Continue reading

Posted in Branding, Content Marketing, Small Business Marketing, Small Business Resource, Web Marketing | 1 Comment

3 Types of Visual Content You Should be Using

Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling … Continue reading

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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth … Continue reading

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The Secret Sauce to Using Customer FAQs in Your Content Marketing

You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.

Posted in Content Marketing, Customer Relations, Small Business Marketing, Small Business Resource, Web Marketing | Leave a comment

Marketing Trends for 2015 – Our Predictions

Last year, we made these marketing predictions for 2014. We were right about some, off on others (sorry, QR codes). Here’s what we’re thinking for 2015.

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Small Business Marketing Tips: Best of 2014

While you sip your eggnog and get ready to count down the remaining hours of 2014, we thought we’d take a look back at all the content we shared over the last year on our blog. Let’s just say there … Continue reading

Posted in Amsterdam Printing, Branding, Content Marketing, Small Business Marketing, Small Business Resource | Leave a comment

Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter. Twitter itself has a showcase … Continue reading

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