No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”
Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take Continue reading “Company Mission Statements: Do They Matter Any More?”
We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?
Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.
Continue reading “The Anatomy of an Irresistible Social Media Post”
It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.
Continue reading “Vimeo vs. YouTube: What You Need to Know”
Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).
Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. It’s been proven that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.
Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.
Continue reading “3 Types of Visual Content You Should be Using”
You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.
Continue reading “Which Blog Metrics REALLY Matter? The Answer Might Surprise You.”
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
Continue reading “The Secret Sauce to Using Customer FAQs in Your Content Marketing”