The Anatomy of an Irresistible Social Media Post

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We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?

Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.

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Vimeo vs. YouTube: What You Need to Know

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It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.

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3 Types of Visual Content You Should be Using

Content Marketing 101
Content marketing is the phrase du jour, but “content” goes so much deeper than words on a page or screen. In fact, visual content marketing is just as important. Wishpond, a company that sells content marketing software, provides ten compelling statistics regarding visual content, including the fact that visuals are processed by the brain 60,000 times faster than text (yes, you read that right).

Visual content is also incredibly shareable—which is important in our social online world—and it can have a huge impact on conversion rates. It’s been proven that visual content can generate more views, bring more inbound links, and increase follower/subscriber rates.

Sounds good, right? But what sort of visual content should your business use? Here are three types you should add to your marketing mix ASAP.
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Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.

Sound familiar?

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The Secret Sauce to Using Customer FAQs in Your Content Marketing

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You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
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Small Business Marketing Tips: Best of 2014

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While you sip your eggnog and get ready to count down the remaining hours of 2014, we thought we’d take a look back at all the content we shared over the last year on our blog. Let’s just say there was A LOT for us to look at.

Some people might wonder why a promotional products company like Amsterdam Printing even has a blog. And some might wonder why we talk about marketing and sales topics, instead of focusing strictly on our products.
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