Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter.
Twitter itself has a showcase of business success stories featuring companies both large and small. We’re going to highlight a few of these and throw in a couple of others that we think rock Twitter.
Continue reading “Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)”
OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
Continue reading “3 Things Every Nitty-Gritty Small Business Marketing Plan Needs”
‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty content calendar.
Wondering how to create an editorial calendar that truly rocks? Here’s how to make it happen.
Continue reading “The Anatomy of a Kick-Butt Editorial Calendar”
It’s appropriate that we’re posting this article as we approach Black Friday and Cyber Monday, two of the biggest shopping days of the year and a time when we’re all inundated with messages, reminders, and offers in our inboxes.
Continue reading “Email Marketing – How Much is Too Much?”
They go by many names: freelance writer, copywriter, content strategist, and content creator. Basically, this person provides the words that define your business, which is why you need to make sure he or she is up to snuff and knows more than simply how to punctuate and use “who” or “whom” correctly.
Continue reading “Content Marketing 101: What to Ask a Content Creator”
You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so.
First, let’s go over the definitions.
Continue reading “Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?”
Part of a sound marketing strategy is the ability to develop “evergreen content,” those words that stand the test of time and rarely go out of date or style.
Continue reading “6 Ridiculously Easy Ways to Create Awesome Evergreen Content”