Which Blog Metrics REALLY Matter? The Answer Might Surprise You.

You’ve been slaving over your company blog for a long time now, regularly publishing super-optimized posts. You promote and share the content. You think you’re doing a great job, but you’re starting to question whether all the effort is worth it. After all, not many people leave comments on your posts.

Sound familiar?

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The Secret Sauce to Using Customer FAQs in Your Content Marketing

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You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
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Twitter Marketing Tips: 5 Small Businesses Rocking Twitter (And What You Can Learn from Them!)

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Do you think Twitter makes sense for only big brands, celebrities, and regular individuals, and NOT small businesses? Well, it’s time to re-examine this opinion by looking at some small business success stories on Twitter.

Twitter itself has a showcase of business success stories featuring companies both large and small. We’re going to highlight a few of these and throw in a couple of others that we think rock Twitter.
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3 Things Every Nitty-Gritty Small Business Marketing Plan Needs

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OK, it’s time for a little clarification. When we say “nitty-gritty” marketing plan, we’re talking about that down-and-dirty document you and your colleagues refer to every month. It’s the working doc—the blueprint—that keeps your marketing on track, rather than the official (and often bloated) presentation with competitive analysis and financials and other stuff you might need for some other reason, like a business plan that’s being submitted to a bank so that you can secure a loan.
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The Anatomy of a Kick-Butt Editorial Calendar

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‘Tis the season when we’re shopping, wrapping, and planning—and we don’t just mean planning the office holiday party. We’re talking about all the planning we’re doing for our marketing in 2015, with one of the biggest items being the all-mighty content calendar.

Wondering how to create an editorial calendar that truly rocks? Here’s how to make it happen.
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