According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.
But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
Continue reading “Video Marketing Tips: What Real Business Owners Are Doing”
Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)
Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
Continue reading “Have We Reached the Content Marketing Saturation Point?”
We all need a little inspiration from time to time, which is why we thought we’d focus on three brands that rock social media…and what small businesses can learn from them. Here we go.
Continue reading “Marketing Case Study: 3 Brands Rocking Social Media”
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.
Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
Continue reading “Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!”
Your website: it’s the face of your business. For some, it’s an accompaniment to a brick-and-mortar store, and for others, it IS the store, albeit a virtual one. You’ll be hard pressed to find many successful businesses, large or small, that don’t have a website today.
That said, simply having a website isn’t enough. It needs to reflect your brand. It needs to be user friendly. It needs to invite people in, rather than scare them off.
So how do you know if your website is doing all those things? How can you determine whether it’s time for a makeover? If your website is guilty of any of the “sins” we discuss below, then the answer is NOW.
Continue reading “7 Signs You Need a Website Makeover”
If your website visitors take the time to look at your “About” section, specifically your team/management page, it’s probably because they’re curious about the people behind the company. Maybe they want to get a better sense of people’s credentials. Maybe they want to put faces with names. Maybe they’re hoping to get a “feel” if your company is the right fit. In other words, your team page matters and should be compelling.
So, be honest: how interesting, informative, and real are your team bios? Do they read like an enlightening feature story, one that will make people go “THIS is someone I want to work with?” Or do they read like tedious corporate copy laced with endless jargon?
Yeah, we thought so. :) Don’t worry. If your team bios are suffering from the blues, here are six ideas that’ll spruce them up in no time.
Continue reading “Website Tips: 6 Ways to Make Your Team Bio Pages More Readable & Fun”
At first blush, it’s easy to look at our own websites and “get” where we’re supposed to go and what we’re supposed to do next. But what about that person who’s landing on your site for the first time? What will his or her experience be like?
Here are six ways to tell if your website navigation is working the way it should be.
Continue reading “6 Ways to Tell if Your Website Navigation Is Hurting Your Site”