Website Tips: Is Your Contact Page Working Hard Enough?

Tips for Keeping Data SafeAfter the home page, the contact page is often one of the most viewed pages on a business website. It makes sense, since people are often looking for a phone number, address, or other contact info. But this leads to a question: how compelling is your contact page? Is it just a form, phone number, and little else? If you said yes, then you’re wasting precious viewing time.

Here’s how to take your contact page from blah, blah, blah to totally compelling.
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Video Marketing Tips: What Real Business Owners Are Doing

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According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane?
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Have We Reached the Content Marketing Saturation Point?

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Earlier this year, social media guru Mark Schaefer coined the phrase “content shock” and made a compelling argument that content marketing is not a sustainable strategy for businesses. Only brands with deep pockets will be able to ride the content tsunami wave, he reasons, because only they will be able to afford the increasingly high costs involved with “paying” people to consume their content. (We recommend you check out the article. It’s a great read.)

Schaefer makes many excellent points, and we definitely hear what he’s saying. But before you panic and think it’s impossible for small businesses to compete with big brands with even bigger pockets, let’s take a step back and tell you how we see things:
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Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!

Want to be a Thought Leader?
Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.

Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
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