Category Archives: Customer Relations

What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

Posted in Brand Awareness, Case Studies, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resource | Leave a comment

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, Content Marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resource | Leave a comment

9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Posted in Advertising, Branding, Customer Relations, Event Planning, Fun Stuff, Ideas, Sales Strategies, Small Business Marketing, Small Business Resource | Leave a comment

Where Happiness Lives: Amsterdam Printing’s Promise to You

Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, … Continue reading

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Get Smart: 6 Awesome Promotional Products for Smartphones & Tablets

Your smartphones and tablets deserve smart accessories that dress ’em up in style while promoting your company to boot. Here are six of our favorites.

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Promotional Products, Small Business Marketing, Small Business Resource | 4 Comments

The Secret Sauce to Using Customer FAQs in Your Content Marketing

You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.

Posted in Content Marketing, Customer Relations, Small Business Marketing, Small Business Resource, Web Marketing | Leave a comment

How to Talk to Customers (Hint: Sound Human)

Knowing how to talk to customers should be a straightforward thing, right? Well, it can’t hurt to revisit what works and what doesn’t (and maybe consider implementing some new strategies as you head into 2015).

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