What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
Continue reading “What Flash Mobs Can Teach Us about Audience Engagement”

Where Happiness Lives: Amsterdam Printing’s Promise to You

7K0A0032Here at Amsterdam Printing, we like making people happy—really, really happy. Of course, happiness comes in so many different forms. For some people, it’s the ease of ordering. For others, it’s receiving friendly customer service. And still for other folks, it’s having an awesome promotional product that helps them build their brand. Whatever your form of happiness is, it’s our goal to serve it up every single day.

Do you want to know what makes us happy? When people share their happiness regarding…
Continue reading “Where Happiness Lives: Amsterdam Printing’s Promise to You”

The Secret Sauce to Using Customer FAQs in Your Content Marketing

About pages for websites tell stories
You know all those frequently asked questions you get about your business? There’s a gold mine of content in the answers—content you can repurpose throughout all of your marketing initiatives. Here’s how.
Continue reading “The Secret Sauce to Using Customer FAQs in Your Content Marketing”

PR Crisis: What to Do When Scandal Hits Your Industry

The Power of PR
Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your company. So what’s a diligent small business owner to do?
Continue reading “PR Crisis: What to Do When Scandal Hits Your Industry”