Performance Apparel That Gets the Job Done Right

Whether you’re running a road race, coaching your kid’s softball team, or taking part in some other fun activity, our new performance apparel line has got you covered. These pieces will keep you looking cool and confident, even as you sweat.

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New Product Launch: How to Prep, Plan, and Implement a Sound Strategy

Ready! Set! Go! Launch Your New Product with Confidence.

New Product Launch

You’re excited about your new product. You’ve beta-tested it to the max, you’ve revised, you’ve tested again, and it’s ready. Now what? The purpose of this post is to give you a basic blueprint of what you need to do in order to have a successful product launch. We’re going to assume the product is, indeed, ready (so if patents are needed or distribution agreements need to be signed, we’re going to assume that this is all set). We’re also going to assume that you’ve done your market research and that there is, in fact, a market for your product.

An important note: We recommend that you start thinking about the launch while you’re still finalizing the product itself. We realize it’s a bit of a chicken-or-egg conundrum. Shouldn’t you wait until you’re absolutely sure you have a product to launch before you spend the time investing in a launch plan? Yes and no. There will come a point as you’re developing your product where you’ll know it’s moving forward. At this point, you’ll likely have a solid sense of timing, too (i.e. when it will be ready to market). This is when you should seriously start to develop your launch plan, which should include the items outlined below.

Product Launch Strategy

1. Determine your budget. You’ve no doubt poured a lot of money into research and development, but now you need to have a number in mind for your product launch (which is just a fancy way of saying “marketing”). Be realistic, but make sure you have a number to work with.

2. Determine who will be on your launch team. While it’s not impossible to launch a product on your own, it does help if you have at least a couple of other marketing and/or social media savvy people to help. Identify your team and include them in strategy discussions.
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Golf Promotional Items That Always Score a Hole in One

Charity golf tournaments and corporate golf outings are popular this time of year. Are you planning any for your business? If yes, make sure you have golf promotional items that will help promote your company long after the event is over.

Here are some of our favorites at Amsterdam Printing:
1. Golf Tournament Pack. Your company will be remembered every step along the way, thanks to this sharp pack that comes with two golf balls of your choice.

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How to Plan Special Events – Part 2: Ten Pitfalls to Avoid

Earlier this week, we talked about how to plan special events and the 10 questions you should ask yourself to get started. Now, let’s talk about 10 pitfalls to avoid.

1. Not being realistic about how much an event costs. Unless you’ve recently planned an event, it’s easy to experience sticker shock. While we recommend having a budget in mind before you start any planning, this may be difficult to do if you have no idea what things cost. We recommend talking to two to three potential venues to find out a typical cost per person for food and beverage, which is one of the largest expenses, as well as entertainment, décor, and venue rental. From there, you’ll be able define your budget.

2. Not having focus. You need to have an established purpose for the event (e.g. charity event vs. networking event), reasonable expectations, and the ability to measure outcomes. Are you raising awareness, raising money, building your brand, thanking employees, appreciating customers, or something else? Don’t have an event “just because.” Have a specific goal/purpose and organize the event around this purpose.

3. Not being aware of “minimums” in the fine print. Many large venues have minimums for food and beverage, which does not include tax, gratuity, and fees. So even though you think you can get by with a small menu, it might not be possible at that venue. If you plan to do a cash bar, you should confirm with the venue that the proceeds of the cash bar can work against your minimum. Continue reading “How to Plan Special Events – Part 2: Ten Pitfalls to Avoid”