Employee Motivation Ideas: Think “Sun” Days

enjoy vacations in luxury hotel with swimming pool
No doubt, most—if not all—of your employees will be taking vacations this summer. While vacations are important, how often have you heard people complain that they need a vacation from their vacation after they return? (This is especially true when kids are involved.)

“Sun” days, on the other hand, involve devoting a day—or even just a part of a day—to activities designed to get employees outside in Mother Nature so that they can relax and soak up some all-important Vitamin D. This will help folks re-charge their batteries so that they’re prepared to finish out the day or week with a motivational bang.

Here are 11 sun day ideas. Do some or do them all—the choice is yours. Continue reading “Employee Motivation Ideas: Think “Sun” Days”

8 Company Mascot Ideas that Will Engage Customers

Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.

Here are eight company mascot ideas worth considering. Continue reading “8 Company Mascot Ideas that Will Engage Customers”

What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below.

These events are cool and fun, but they can also teach business owners a lot about audience engagement. Here are five important strategies you can learn from flash mobs.
Continue reading “What Flash Mobs Can Teach Us about Audience Engagement”

Marketing Message Takeaways from the Big Game


We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.

It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.

So without further ado, let’s get to it.
Continue reading “Marketing Message Takeaways from the Big Game”