Marketing Message Takeaways from the Big Game


We love discussing and dissecting the ads featured during the big game. Check out our past reviews here and here.

It helps to look at these big-budget commercials (4.5 million for a 30-second spot) from a small business perspective because there’s a lot we “small guys” can apply to our own marketing and advertising as well.

So without further ado, let’s get to it.
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8 Promotional Products That’ll Boost Employee Morale

employee morale

Earlier this week, we shared insights from real business owners about how to motivate employees. Well, once you motivate them, you want to make sure you keep their energy and morale up, right? Here are eight cool promotional products that’ll help you do just that.
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3 Cyber Monday Marketing Tactics Small Biz Owners Can Use

Cyber Monday Marketing Tactics

We might be thinking about turkey, stuffing, and cranberry sauce right now, but in less than a week, many of us will be celebrating Cyber Monday. It’s a big day for online retailers, but there’s a lot to learn from Cyber Monday promotions, including marketing strategies that small business owners can use.

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6 Easy Ways to Promote Small Business Saturday 2013

Promote Small Business Saturday

Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.

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Revamping Your Business for Halloween

Halloween is one of those rare holidays that crosses religious and political lines. It also shatters any myth of an age barrier. While one may be too old to go trick-or-treating once they start shaving, you can find a slew of 20-somethings to senior citizens celebrating this holiday in their own way. The holiday is also one of the most celebrated online, bringing a wide range of people to social networks to share costume pics, stories, to participate in the season’s fare, and much more.

Listed below are a few tips to help your Facebook campaign take off like a bat this Halloween. So throw on a costume, break out the candy corn, and start that wolfman marathon. It’s time to start celebrating the season.
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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business

Rocking Repeat Business

As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C companies that depend on getting people into their stores?

Here are some examples of different brands rocking repeat business…and how your company can implement the ideas.

1. Ben & Jerry’s Free Cone Days. Ben & Jerry’s sets aside a day every year and gives away its frozen treats for free as a way to “thank our customers for their support and to celebrate over 3 decades of scooping.”

Why this idea rocks: Um, who doesn’t love FREE ice cream? And what a great way to get people into ice cream shops where they will get the full Ben & Jerry’s experience, see all the other flavors and treats available, and be reminded why they should visit again soon.

How you can implement this idea: What product or service can you give away for free? If you have a brick and mortar storefront, consider some sort of “free” day or free combo day (for example, if you own a salon, perhaps you offer a free pedicure with every haircut booked in June).
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