A great way to build brand loyalty is through customer contests. Here are eight ideas to get your creative juices flowing.
Continue reading “8 Fun Customer Contest Ideas”
It seems like Google is always cooking up new and interesting products for users. One product that’s gotten a lot of buzz is Google+ Hangouts. Let’s discuss this innovative product and some ways you might be able to use it in your day-to-day work at the office.
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The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving of accolades and attention: the PR that goes into promoting the films and creating the Oscar buzz.
Let’s take a closer look at this well-oiled PR machine and talk about what small business owners can learn and apply to their own businesses.
Continue reading “PR Tips: 4 Takeaways We Can Learn from Awards Season”
Happy New Year, everyone! Look how bright and shiny that 2014 calendar looks. We love turning the page on last year and starting again with a fresh, clean slate for all. So as we dream big and attempt to keep those pesky resolutions, let’s talk about our 2014 marketing predictions. (And feel free to debate us in the comments or to add ones we overlooked.) We’ll gather back here in December 2014 to see how close—or far off—the mark we came.
It’s a big vacation week for many businesses (unless you’re in retail, of course!). B2B business tends to be a lot slower, and many companies close down or work limited hours this week. And that’s a good thing. Still, in this hectic 24/7 world in which we live, shutting down for a few days is easier said than done.
Here are some quick reminders on how to unplug without breaking a sweat…and why you should do it.
Earlier this week, we wrote a post on six things every small business owner should include in his or her 2014 marketing plan. (Go check it out and then come back. We’ll wait!)
As an added bonus, we thought we’d round up some real-life small business owners and see what they’re cooking up for their marketing next year. You’ll find no big surprises—just sensible strategies that include healthy doses of social media, SEO, mobile, and a little relationship building thrown in for good measure. Let’s get to it.
Small Business Saturday is a little over a week away (November 30), but there’s still time to get the word out and promote this worthwhile event. Here are some tips and ideas.