Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind

Is Your Business Mobile Ready?
Over the last year and a half, we’ve (gently) alerted small business owners that they need to jump on the mobile bandwagon and develop a mobile site (or have plans to do so very soon).

Now, let’s talk specifics: here’s the anatomy of a strong mobile website. Continue reading “Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind”

Mobile Commerce Trends & Why Small Businesses Should Care

LinkedIn Cover Images for Brands
Seven and a half years ago, Steve Jobs unveiled the first iPhone. Since then, smartphone adoption has grown exponentially and doesn’t show signs of slowing down anytime soon. In fact, Smart Business Trends reports that smartphone subscriptions worldwide will reach 5.6 billion by 2019. As of January 2014, the PewResearch Internet Project reported that 90% of American adults own a cell phone and 58% have a smartphone.

These mobile phone owners use their phones for many of their day-to-day tasks as well, including email, social media, and—yes—shopping (at the exclusion of other devices such as desktop computers). According to Business Insider, on Black Friday 2013, “sales on mobile devices accounted for more than 20% of U.S. e-commerce spending. Traffic from mobile was even bigger, accounting for almost 40% of total online shopping visits that day.”

Need more evidence that mobile is where it’s at? Smartphone owners are redeeming coupons received on their phones (and doing so faster than expected). More email is read on mobile devices than on desktops. And mobile payments are being heralded as THE way of the future (a future that’s already started for many). According to Merchant Warehouse, “Mobile-based transactions in the U.S. have grown 118% per year on average for the last five years.”

So what do all these mobile commerce trends mean for the small business owner? Here’s what you should keep in mind.
Continue reading “Mobile Commerce Trends & Why Small Businesses Should Care”

Mobile Marketing 101: Strategies for Riding the Mobile Wave

Mobile Marketing Tips & Tricks
Last year, we wrote a detailed article about making sure your website is mobile ready. But the truth is that’s just one step you need to take in order to effectively ride the mobile wave (a wave that won’t be crashing any time soon).

Here are seven strategies to consider.
Continue reading “Mobile Marketing 101: Strategies for Riding the Mobile Wave”

About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?

socialmedia_1.30.14
We’ve talked at great lengths about Facebook, Twitter, Pinterest, LinkedIn, and Google+ on our blog. But there are other vibrant and growing social networks in town that may make sense for your small business, most notably Tumblr and Instagram.
Continue reading “About Those “Other” Social Networks: Should You Use Tumblr & Instagram for Business?”

5 Things You Can Learn from Ridiculously Addictive Games

addictivegames_2.18.14Angry Birds, Candy Crush Saga, Robot Unicorn Attack 2—the list goes on and on, and we bet if you own a smartphone and you’re completely honest with us, you’ve been sucked into a game or two over the last year. (Am I right?)

What can you learn from these highly addictive games when it comes to running your business? Sit back and enjoy the ride, because we’re about to tell you.

Continue reading “5 Things You Can Learn from Ridiculously Addictive Games”

Our 2014 Marketing Predictions for Small Businesses

2014 Marketing Predictions

Happy New Year, everyone! Look how bright and shiny that 2014 calendar looks. We love turning the page on last year and starting again with a fresh, clean slate for all. So as we dream big and attempt to keep those pesky resolutions, let’s talk about our 2014 marketing predictions. (And feel free to debate us in the comments or to add ones we overlooked.) We’ll gather back here in December 2014 to see how close—or far off—the mark we came.

Continue reading “Our 2014 Marketing Predictions for Small Businesses”

2014 Marketing Plans: What Real Businesses Are Doing

2014 Marketing Plans: What Real Businesses Are Doing

Earlier this week, we wrote a post on six things every small business owner should include in his or her 2014 marketing plan. (Go check it out and then come back. We’ll wait!)

As an added bonus, we thought we’d round up some real-life small business owners and see what they’re cooking up for their marketing next year. You’ll find no big surprises—just sensible strategies that include healthy doses of social media, SEO, mobile, and a little relationship building thrown in for good measure. Let’s get to it.

Continue reading “2014 Marketing Plans: What Real Businesses Are Doing”