Happy New Year, everyone! Look how bright and shiny that 2014 calendar looks. We love turning the page on last year and starting again with a fresh, clean slate for all. So as we dream big and attempt to keep those pesky resolutions, let’s talk about our 2014 marketing predictions. (And feel free to debate us in the comments or to add ones we overlooked.) We’ll gather back here in December 2014 to see how close—or far off—the mark we came.
Earlier this week, we wrote a post on six things every small business owner should include in his or her 2014 marketing plan. (Go check it out and then come back. We’ll wait!)
As an added bonus, we thought we’d round up some real-life small business owners and see what they’re cooking up for their marketing next year. You’ll find no big surprises—just sensible strategies that include healthy doses of social media, SEO, mobile, and a little relationship building thrown in for good measure. Let’s get to it.
“Show me the money!” This famous line from the movie Jerry Maguire could also be the mantra for most small business owners, right? We sell our goods, perform our services, and want to be paid in a timely manner. In the “old” days (we’re talking fifteen to twenty years ago), accepting cash and checks was the way to go. The hassle of setting up credit card machines often didn’t make sense, especially for solo professionals who might operate out of their home or who were comfortable with a cash-only business.
Those days are definitely over. We live in a 24/7 era where people—i.e. our customers—expect to be able to pay with the click of a mouse or the swipe of a credit card. According to Community Merchants USA, an educational nonprofit project of the electronics payment industry, “58 percent of small businesses are asked by their customers to accept credit cards, on a regular basis.”
The good news is that the convenience factor isn’t just for our customers anymore. We business owners can benefit from the convenience as well.
So what if you’re one of those businesses on the fence and you’ve been thinking about making the transition to credit cards, but you’re just not sure? Is it really worth it? What vendors should you use? What steps do you need to take next?
We’re now living in the mobile era of search, meaning that more and more people are conducting searches using their mobile devices. This isn’t surprising, considering more than 50 percent of cell phone owners have a smartphone and one third of American adults own tablets.
Search Engine Land reports that mobile traffic to local sites is growing faster than to the total Internet. The 2013 Mobile Path to Purchase study shows that 46 percent of respondents rely only on their smartphones or tablets when doing online searches and research. Marketing Land author Greg Sterling notes, “While these mobile-first or mobile-only users skewed younger (18 – 34), what these data broadly mean is that consumer behavior is changing much more quickly than most marketers or brands realize.” This might suggest why nearly half of all businesses still don’t have a mobile site or app.
All of this is important news for small businesses. The local hair salon owner, acupuncturist, landscaper, web designer, sales consultant, retail shop owner, and so forth should sit up and take notice. People are searching for what you do, and they’re conducting these searches more and more using their phones and tablets. The question is this: what will they see when they discover your company online? Will they be able to find you online? And what will their experience be like when they look at your website on their iPhone or Galaxy? Have your competitors—big and small—created great mobile experiences? Have you? If not, it’s time you do.
Earlier this week, we talked about the importance of making sure your business is mobile ready. In today’s article, we’re talking to real-life business owners who have embraced the mobile revolution. Learn more about some of the steps they’ve taken to mobilize their organizations and use these ideas for your own company.
Test your mobile marketing readiness by following these tips and guidelines.
When we wrote about mobile marketing back in January, we answered the typical questions we hear from business owners. Since the time we wrote that post, mobile usage has continued to explode, so we thought we’d take a deeper look into what you need to do to get your business mobile ready. But first, let’s review some key stats.
Podcasting is a popular way to reach a niche audience and to establish yourself as a thought leader. But what, exactly, is podcasting? How do you do it? What topics should you cover? What are the pros and cons? Read on.
What is a podcast?
Simply put, a podcast is a digital audio file that people subscribe to through an RSS feed and listen to on an electronic device like desktops, tablets, phones, iPods, and other MP3 players. The word itself is a portmanteau: it combines the words “iPod” and “broadcast” to form “podcast” (just like “web log” is better known as “blog”). And, yes, there’s such a thing as video podcasts, also known as “vodcasts.”
Who listens to podcasts?
According to The Podcast Consumer 2012, nearly three in 10 Americans have ever listened to an audio podcast, and one in six Americans have consumed a podcast in the last month. Podcasts skew slightly more male (54%), and half of podcast consumers are aged 12-34. The study goes on to say that “Podcasts continue to be effective ways to reach affluent consumers who exhibit ad avoidance behaviors.”
How does a person set up a podcast? Is there any special equipment required? Continue reading “Podcasting 101: What Every Business Owner Should Know”