Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take Continue reading “Company Mission Statements: Do They Matter Any More?”
Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
Continue reading “Say Cheese! 11 Helpful Business Headshot Tips”
A reporter just called wanting to get your take on a big industry trend. This could be a great moment for you and your company. Problem is, you’re worried about sounding like a moron. Never fear—that’s why we’re here! Below, you’ll find tips for talking to the press and prepping for interview nirvana.
Continue reading “PR Tips: Feeling Tongue-tied? 9 Tips for Talking to the Press”
Sometimes you’re doing everything right and simply minding your own business, when wham! Out of nowhere, scandal erupts within your industry. Even though it’s on the periphery, the scandal could still touch you and shake your customers’ confidence in your company. So what’s a diligent small business owner to do?
Continue reading “PR Crisis: What to Do When Scandal Hits Your Industry”
Winning an award for your small business can be a great “get,” but, unfortunately, many scams exist out there. Avoid these con-artist setups. Here’s how.
Continue reading “Small Business Awards: How to Evaluate Legit Opportunities from Scams”
Election Day is just around the corner. It’s a proud moment when we cast our ballots in this country, but here’s a question to consider: is it ever OK for businesses to get political? While this ultimately needs to be a decision you make on your own, here are five things to consider as you weigh the pros and cons.
Continue reading “Business & Politics: Is It OK for Small Biz Owners to Get Political?”
If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware of three situations when hitting the pause button is just as important.
Here’s what you need to know.
Continue reading “Marketing in Tough Times: 3 Situations When You Should Pause”