If you’ve been in business long enough, you’ve probably heard this piece of advice: you should always be marketing, even when you’re busy. While we agree that regular marketing is crucial to a company’s success, you should still be aware of three situations when hitting the pause button is just as important.
Here’s what you need to know.
Continue reading “Marketing in Tough Times: 3 Situations When You Should Pause”
If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.
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Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.
Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
Continue reading “Entrepreneur Tips: 6 Reasons You Should Publish a Book Now!”
The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving of accolades and attention: the PR that goes into promoting the films and creating the Oscar buzz.
Let’s take a closer look at this well-oiled PR machine and talk about what small business owners can learn and apply to their own businesses.
Continue reading “PR Tips: 4 Takeaways We Can Learn from Awards Season”
In our previous post, we gave an overview of several types of networking organizations. Today, we’re featuring several small business owners who regularly network. These networking ninjas share their philosophy and provide some tips on what you should and shouldn’t do when making the rounds.
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Most small business owners would probably agree that networking is an important part of doing business: it creates camaraderie, it increases your exposure, and it can provide leads. But which organization (or organizations) should you choose? This post will discuss a bunch of different options.
Continue reading “Networking 101: A Roundup of Organizations to Consider”
November is a popular time to give back and give thanks for all that we have. But for small businesses, it’s important to support and give back to the local community year-round. Here are six reasons why:
Continue reading “Giving Back: The Importance of Supporting Your Local Community”