If you’re going to outsource public relations work to a PR consultant, it’s important to do your homework and properly vet the candidates. Here are seven questions you should ask along with what to look for in their answers.
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Oh, if you could only get all the awesome ideas you have floating around in your head on paper and make a book out of it. Wait a minute! With digital publishing, you can.
Here are six reasons why you should seriously put together a book this summer and launch it in the fall.
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The Academy Awards were held a couple of weeks ago, wrapping up an action-packed, never-boring awards season in Hollywood. And while there are many talented actors, actresses, and directors deserving of the gold statuette, there’s something else that’s equally deserving of accolades and attention: the PR that goes into promoting the films and creating the Oscar buzz.
Let’s take a closer look at this well-oiled PR machine and talk about what small business owners can learn and apply to their own businesses.
Continue reading “PR Tips: 4 Takeaways We Can Learn from Awards Season”
In our previous post, we gave an overview of several types of networking organizations. Today, we’re featuring several small business owners who regularly network. These networking ninjas share their philosophy and provide some tips on what you should and shouldn’t do when making the rounds.
November is a popular time to give back and give thanks for all that we have. But for small businesses, it’s important to support and give back to the local community year-round. Here are six reasons why:
Let’s face it: sometimes things don’t go as planned. Maybe an intern goes rogue and takes to the company Twitter account. Maybe one of your products is causing customers to get sick. Maybe a person in upper management has gotten into trouble with the law. Whatever the crisis is, how you handle it can make or break your business.
PR has had to evolve over the last couple of decades, thanks to the Internet and the emergence of social media. When it comes to PR, there are many different “flavors”—everything from high-profile firms that work with Fortune 500 companies all the way down to the PR consultant who works for solopreneurs. Some businesses don’t rely on outside PR help at all, opting instead to handle everything in-house.
How (and if) your company handles PR will very much depend on your business size, your budget, and your goals. For inspiration, we’ve invited some small business owners to share their PR experiences and recommendations for getting the job done right.