Overcoming Business Challenges: What Real People Have Done

avoid marketing mistakes
Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one.

For this post, we asked real small business owners to share some of their biggest challenges, including how they overcame them.

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Building Customer Loyalty – Tips from the Front lines

asking customers for testimonials
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.

But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?

Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
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Showroom Design Ideas to WOW Customers

retail
When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers.

Yes, you read that right: your showroom should tell a story.

Now if you’re thinking this sounds a little too frou-frou for your tastes, hear us out.
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Should I Offer Free Shipping? Weighing the Pros and Cons

Hiring a Marketing ConsultantWe all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And this infographic is full of compelling points as well, including these two gems: people buy more when they’re offered free shipping, and more than one third of online shoppers would NOT make a purchase without free shipping.

But is it a smart strategy for your business? Here’s some food for thought.
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Do You Still Need an Email Newsletter? Business Owners Weigh In.

email newsletter

It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in.
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