You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.
Continue reading “The 411 on CRM for Small Business”
You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so.
First, let’s go over the definitions.
Continue reading “Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?”
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.
But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?
Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
Continue reading “Building Customer Loyalty – Tips from the Front lines”
When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers.
Yes, you read that right: your showroom should tell a story.
Now if you’re thinking this sounds a little too frou-frou for your tastes, hear us out.
Continue reading “Showroom Design Ideas to WOW Customers”
Getting ready to add new/seasonal products to your online store as you head into September? Make sure you pay proper attention to the product descriptions. Compelling descriptions should engage the customer, solidify your brand’s voice, and include keywords. Here are some tips for making sure you do all that.
Continue reading “10 Tips for Writing Engaging Product Descriptions”
Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers are thinking summer clearance so they can make room for new merchandise. If you’re a retailer (either online or with a brick and mortar shop), here are some tips for making your summer clearance sales stand out.
Continue reading “Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales”
Do you “spy” on your competition? No, we’re not suggesting you bug any corner offices or install hidden cameras. But gathering some competitor “intel” can provide you with valuable information.
Here’s what to look for and what to learn from your competitors.
Continue reading “4 Strategies for Evaluating Your Competition (and What You Can Learn from Them)”