Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know.
Continue reading “Say Cheese! 11 Helpful Business Headshot Tips”
You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out.
Continue reading “The 411 on CRM for Small Business”
You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so.
First, let’s go over the definitions.
Continue reading “Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?”
One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn.
Continue reading “Turnkey Marketing: 3 Things We Can Learn from Franchises”
Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when you come face-to-face with one.
For this post, we asked real small business owners to share some of their biggest challenges, including how they overcame them.
Continue reading “Overcoming Business Challenges: What Real People Have Done”
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal customers tend to regularly buy from us; they also tend to be the best referral network a small business can have.
But how can a small business owner get to this point? What are the best ways to build and nurture customer loyalty?
Below you’ll hear from some real small business owners about their experiences with keeping their customers happy and loyal.
Continue reading “Building Customer Loyalty – Tips from the Front lines”
When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential customers.
Yes, you read that right: your showroom should tell a story.
Now if you’re thinking this sounds a little too frou-frou for your tastes, hear us out.
Continue reading “Showroom Design Ideas to WOW Customers”