We hope you had a relaxing summer and that you were able to recharge your batteries. But now it’s time to get back to business so that you can finish 2015 with a bang.
To that end, here are five best practices for building your brand.
Continue reading “5 Best Practices for Building Your Brand”
Do you feel you’re drowning in tweets or your Facebook newsfeed? Do you cringe when people talk about the newest social platform? Do you hate terms like “social engagement“? Do you follow social media best practices, but still feel stressed about it all the time? Do you long for the good old days when all your phone did was make calls?
You, my friend, are likely suffering from social media burnout. Here’s how to work through it before you throw your computer or smartphone out the window.
Continue reading “Managing Social Media Burnout: Tips & Tricks”
It’s important to understand what your competitors do right and wrong, since you’ll want to avoid their mistakes while taking their marketing “wins” to the next level.
Here are six strategies for effectively evaluating the competitive landscape.
Continue reading “6 Tips for Evaluating the Competitive Landscape”
Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews (without Annoying Them)”
Let’s face it: you’re not perfect. Even the best-intentioned small business owner will occasionally make a marketing mistake or two (or four). Here are some of the most common ones we see (along with how to fix them).
Continue reading “4 Marketing Mistakes Even Smart Business Owners Make”
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “How Lifestyle Content Marketing is Shaking Things Up”
Ah, summertime! It’s time to relax and perhaps catch up on some reading—while lounging poolside, of course.
Here are some small business articles to add to your cue. Make sure you don’t miss these! Continue reading “9 Small Business Articles You Don’t Want to Miss”