Do you feel you’re drowning in tweets or your Facebook newsfeed? Do you cringe when people talk about the newest social platform? Do you hate terms like “social engagement“? Do you follow social media best practices, but still feel stressed about it all the time? Do you long for the good old days when all your phone did was make calls?
You, my friend, are likely suffering from social media burnout. Here’s how to work through it before you throw your computer or smartphone out the window.
Continue reading “Managing Social Media Burnout: Tips & Tricks”
It’s important to understand what your competitors do right and wrong, since you’ll want to avoid their mistakes while taking their marketing “wins” to the next level.
Here are six strategies for effectively evaluating the competitive landscape.
Continue reading “6 Tips for Evaluating the Competitive Landscape”
Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews (without Annoying Them)”
Let’s face it: you’re not perfect. Even the best-intentioned small business owner will occasionally make a marketing mistake or two (or four). Here are some of the most common ones we see (along with how to fix them).
Continue reading “4 Marketing Mistakes Even Smart Business Owners Make”
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “How Lifestyle Content Marketing is Shaking Things Up”
Ah, summertime! It’s time to relax and perhaps catch up on some reading—while lounging poolside, of course.
Here are some small business articles to add to your cue. Make sure you don’t miss these! Continue reading “9 Small Business Articles You Don’t Want to Miss”
Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.
Here are eight company mascot ideas worth considering. Continue reading “8 Company Mascot Ideas that Will Engage Customers”