Category Archives: Small Business Marketing

8 Company Mascot Ideas that Will Engage Customers

Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers. Here are eight company mascot ideas worth considering.

Posted in Advertising, Brand Awareness, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resource | Leave a comment

Performance Apparel That Gets the Job Done Right

Whether you’re running a road race, coaching your kid’s softball team, or taking part in some other fun activity, our new performance apparel line has got you covered. These pieces will keep you looking cool and confident, even as you … Continue reading

Posted in Advertising, Amsterdam Printing, Brand Awareness, Branding, Customer Relations, Employee Relations, Event Planning, Promotional Products, Small Business Marketing, Small Business Resource | Leave a comment

8 Blog Topic Ideas That Will Shake Things Up

Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resource | Leave a comment

Summer Drinkware That’s Sure to Sizzle

It’s time to stock up on cool summer drinkware that looks great while promoting your business at the same time. Here are some of our top picks for the season.

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee Relations, Promotional Products, Small Business Marketing, Small Business Resource | 2 Comments

PPC for Small Businesses: What You Need to Know

If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC … Continue reading

Posted in Advertising, Content Marketing, Small Business Marketing, Small Business Resource, Web Marketing | 3 Comments

Interpreting Your Customer Surveys: 8 Things to Keep in Mind

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.

Posted in Customer Relations, Small Business Marketing, Small Business Resource | Leave a comment

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resource | Leave a comment