Browse your news feed on any social media network and you’ll notice an unmistakable trend: visuals are taking over. Plain-jane text posts and link shares are now a rarity on Facebook, Twitter, and even LinkedIn, and visuals are required for any post on Instagram and Snapchat. Continue reading “Enhancing Content with Images and Video”
When Pantone debuted Love Symbol #2 to honor the legacy of musical icon Prince, it reaffirmed the power of color in stirring memories and making lasting impressions. The new deep-eggplant “Love Symbol #2” is a tribute to Prince’s long-time association with the color purple, particularly his 1984 film Purple Rain and its Academy Award–winning soundtrack. Continue reading “Boost Your Next Campaign with the Power of Color”
With summer winding down, students of all ages will soon be heading back to school, and for small businesses, this busy season can add up to big revenue opportunities. Continue reading “5 Ways Businesses Can Tap Into Back-to-School Buzz”
What is an effective use of branded promotional products? What makes a promo giveaway stand out? How can quality customer service make or break a deal?
We sat down with John O’Neil, President and CEO of FroggerJobs.com, to learn what a promotional product success story looks like, and how you can apply the same principles to your own business.
Read on to hear what John had to say.
Continue reading “Success Stories: Leaping Forward with the Right Promotional Products”
Being a thought leader in your industry is a great way to gain exposure, gain credibility, and gain new clients or customers. But how do you convince people you really do know what you’re talking about and that you’re worthy of the “thought leader” title? Here are five ways to showcase your expertise. Continue reading “Want to be a Thought Leader? Here Are 5 Ways to Showcase Your Expertise”
If you are looking for a cost effective way to gain more exposure for your business, you NEED to create a video marketing plan. You are probably thinking to yourself—really, why would my small business need video? Well you do, and we’ll tell you why below. And the great news is that you don’t have to break the bank to do it. You can create a video content program on a shoestring budget.
Here are the top 5 reasons you need video in your marketing mix:
Continue reading “5 Reasons You Need Video Marketing”
Consider all the different content pieces you develop—blog posts, social media posts, white papers, ebooks, infographics. Is each piece working separately in its own little vacuum, or is each piece working as part of a larger, inter-connected whole?
Continue reading “Content Marketing Tips: Does Your Content Live in a Vacuum?”