Category Archives: Small Business Marketing

Small business marketing tips from marketing plans to sales strategies – Amsterdam Printing shares a wide range of expertise for small business owners.

How Lifestyle Content Marketing is Shaking Things Up

Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know…

Posted in Branding, Content Marketing, Small Business Marketing | Leave a comment

9 Small Business Articles You Don’t Want to Miss

Ah, summertime! It’s time to relax and perhaps catch up on some reading—while lounging poolside, of course. Here are some small business articles to add to your cue. Make sure you don’t miss these!

Posted in Case Studies, Small Business Marketing, Small Business Resources | Leave a comment

8 Company Mascot Ideas that Will Engage Customers

Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers. Here are eight company mascot ideas worth considering.

Posted in Advertising, Brand Awareness, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resources | Leave a comment

8 Blog Topic Ideas That Will Shake Things Up

Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that … Continue reading

Posted in Blogging Tips, Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Summer Drinkware That’s Sure to Sizzle

It’s time to stock up on cool summer drinkware that looks great while promoting your business at the same time. Here are some of our top picks for the season.

Posted in Advertising, Amsterdam Printing, Branding, Customer Relations, Employee Relations, Promotional Products, Small Business Marketing, Small Business Resources | 2 Comments

PPC for Small Businesses: What You Need to Know

If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC … Continue reading

Posted in Advertising, Content Marketing, Small Business Marketing, Small Business Resources, Web Marketing | 2 Comments

Interpreting Your Customer Surveys: 8 Things to Keep in Mind

You’ve just conducted a bunch of customer surveys. Score! Now you need to interpret the results and figure out what actions to take next. Here’s what to keep in mind as you dig in.

Posted in Customer Relations, Small Business Marketing, Small Business Resources | Leave a comment