We hope you had a relaxing summer and that you were able to recharge your batteries. But now it’s time to get back to business so that you can finish 2015 with a bang.
To that end, here are five best practices for building your brand.
Continue reading “5 Best Practices for Building Your Brand”
It’s important to understand what your competitors do right and wrong, since you’ll want to avoid their mistakes while taking their marketing “wins” to the next level.
Here are six strategies for effectively evaluating the competitive landscape.
Continue reading “6 Tips for Evaluating the Competitive Landscape”
Your customers just paid for your products or services, so asking them to do one more thing, like leaving a review, might feel like too much. But it’s important to keep in mind that reviews matter. And happy customers don’t mind giving them. Continue reading “How to Ask Customers for Reviews (without Annoying Them)”
Let’s face it: you’re not perfect. Even the best-intentioned small business owner will occasionally make a marketing mistake or two (or four). Here are some of the most common ones we see (along with how to fix them).
Continue reading “4 Marketing Mistakes Even Smart Business Owners Make”
Lifestyle content. What is it and why does it matter? Make sure you don’t overlook this important marketing strategy. Here’s what you need to know… Continue reading “How Lifestyle Content Marketing is Shaking Things Up”
Ah, summertime! It’s time to relax and perhaps catch up on some reading—while lounging poolside, of course.
Here are some small business articles to add to your cue. Make sure you don’t miss these! Continue reading “9 Small Business Articles You Don’t Want to Miss”
Today, every business—large and small—needs to have a website. But not just any website; it should be one that’s easy for visitors to use.
So let’s talk about web usability. What should small business owners keep in mind as they launch a new site or revamp their existing one?
We turned to our in-house web usability experts, Amsterdam Printing’s User Experience (UX) team. The team consists of smart, creative people who work hard to make sure the Amsterdam website looks and runs great.
Below, you’ll find a Q&A with team members. Continue reading “Web Usability 101: A Helpful Q&A”