Category Archives: Small Business Marketing

Small business marketing tips from marketing plans to sales strategies – Amsterdam Printing shares a wide range of expertise for small business owners.

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating? Not all content is evergreen, but that doesn’t mean you … Continue reading

Posted in Blogging Tips, Content Marketing, Small Business Marketing, Small Business Resources | Leave a comment

What Flash Mobs Can Teach Us about Audience Engagement

No doubt, we’ve all seen a viral video (or two or three) of flash mobs serenading shoppers in the middle of a mall or train station like the one below. These events are cool and fun, but they can also … Continue reading

Posted in Brand Awareness, Case Studies, Customer Relations, Fun Stuff, Ideas, Small Business Marketing, Small Business Resources | Leave a comment

10 Ways to Grow Your Email Newsletter List

You’d love to have more eyeballs reading your email newsletter every month, but you just don’t know how to get them. Here are ten strategies for growing that all-important email list.

Posted in Brand Awareness, Content Marketing, Email Marketing, Small Business Marketing, Small Business Resources | Leave a comment

Website Tips: Give Some Love to these Forgotten Pages

No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love. So … Continue reading

Posted in Content Marketing, Small Business Marketing, Small Business Resources, Web Marketing | 2 Comments

Company Mission Statements: Do They Matter Any More?

Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take

Posted in Branding, Content Marketing, Customer Relations, PR / Public Relations, Small Business Marketing, Small Business Resources | Leave a comment

The Anatomy of an Irresistible Social Media Post

We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog? Cozy up, because we’re about to reveal the … Continue reading

Posted in Content Marketing, Ideas, Small Business Marketing, Small Business Resources, Social Media | Leave a comment

9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)

Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.

Posted in Advertising, Branding, Sales Strategies, Small Business Marketing, Small Business Resources | Leave a comment