8 Company Mascot Ideas that Will Engage Customers

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Whether your company mascot is fictional (Mr. Clean, the Michelin man) or real (the office pooch), your company mascot is a great way to personalize your business and engage customers.

Here are eight company mascot ideas worth considering. Continue reading “8 Company Mascot Ideas that Will Engage Customers”

Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind

Is Your Business Mobile Ready?
Over the last year and a half, we’ve (gently) alerted small business owners that they need to jump on the mobile bandwagon and develop a mobile site (or have plans to do so very soon).

Now, let’s talk specifics: here’s the anatomy of a strong mobile website. Continue reading “Anatomy of a Strong Mobile Website: 4 Things to Keep in Mind”

8 Blog Topic Ideas That Will Shake Things Up

blogging
Even we blog writers sometimes need a little inspiration when it comes to producing blog topic ideas that get our blood pumping. Our marketing minions at Amsterdam Printing put their collective heads together and came up with eight ideas that are sure to shake things up—in a good way.
Continue reading “8 Blog Topic Ideas That Will Shake Things Up”

PPC for Small Businesses: What You Need to Know

Search Engine Advertising
If you’re a small business owner, then pay per click (PPC) advertising is something you’ve likely heard a lot about. So what is PPC, why does it matter, and what should you do about it? We turned to expert PPC consultant, Marcia Morgan, who has experience working with small business owners and providing guidance on achieving PPC nirvana.
Continue reading “PPC for Small Businesses: What You Need to Know”

Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content

Writing Engaging Product Descriptions

If you’ve been producing content for a while now, you’ve likely developed a deep arsenal of blog posts. But what should you do if some of this content needs updating?

Not all content is evergreen, but that doesn’t mean you should only market it once and then forget about it. Here’s a strategy for updating and repurposing your existing blog content.
Continue reading “Marketing Tips: Easy Ways to Update & Repurpose Existing Blog Content”