No doubt, you and your team review certain pages on your website more than you do others. The home page, products and services pages, and FAQs immediately come to mind as pages that typically receive plenty of marketing love.
So now, it’s time to turn your attention to those “other” pages—ones that are easy to forget about, even though they are important.
Continue reading “Website Tips: Give Some Love to these Forgotten Pages”
Does your business have a mission statement? Is it something you post proudly on your site? Do you revisit it regularly? Do mission statements even matter anymore? Here’s our take Continue reading “Company Mission Statements: Do They Matter Any More?”
We can probably all agree about the importance of social media, but now let’s talk about the nitty-gritty reality. What makes a great tweet? An awesome Facebook update? A cool Tumblr blog?
Cozy up, because we’re about to reveal the anatomy of an irresistible social media post. It involves two essential organs: heart and brains.
Continue reading “The Anatomy of an Irresistible Social Media Post”
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors.
Continue reading “9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)”
We often talk about awesome promotional products you can give your customers, prospects, and employees. But what about those unsung heroes we encounter every day: the FedEx guy, the accountant who comes in once a quarter, the IT team you outsource to?
Yes, we’re talking about all the wonderful vendors who play a role, however small, in keeping your business going. It’s important to take the time to thank them. Here are some thoughtful promotional products you can offer along with your gratitude.
Continue reading “Vendor Relations: WOW with These Promotional Products”
Just last week, we provided business headshot tips. Now, let’s discuss product photos.
Your product photos need to sell, sell, sell, which is why you shouldn’t consider product photography as simply one more thing on your never-ending to-do list. Be thoughtful in your approach. Here’s how.
Continue reading “10 Product Photography Tips for Increased Sales”
It’s probably fair to say that most people are familiar with YouTube. But what about Vimeo? How’s it different from YouTube (is it different)? Is there an advantage to using one over the other, or should your marketing mix include both? This post aims to answer those questions. Let’s get to it.
Continue reading “Vimeo vs. YouTube: What You Need to Know”